Established in 1917 in Switzerland, Rado is a pioneer in luxury watchmaking belonging to the Swatch Group. The flagship of Rado is 1962 launched, the world’s first scratch-resistant watch, the Dia Star which was an instant success. In 1972 came the gold-colored Dia star. Another hit is Captain Cook.
Rado Brand Slogans
If we can imagine it, we can make it
Rado — a different world
Time changes everything. Except a Rado.
Time is the essence we are made of
Master of materials
Undaunted spirit
The standouts
When you buy a man’s watch, buy a man’s watch
The philosophy of success
The authentic
Switzerland’s unbelievable watch
Shine bright and spread happiness every second of your life
Unlimited spirit
A bit of the future can be bought today
Time to surprise
The only watch that will look new forever
Elegance is an attitude
The peak of switch watchmaking perfection
Do promises always come true
The elegance of time
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