Burger King’s story began when Keith J. Kramer and his wife’s uncle Matthew Burns were also inspired by the success of the McDonald’s franchises over in California. They opened their first store in Jacksonville, Florida, in 1953. They built a stove called the “Insta-Broiler” where their burgers were cooked. Their stores were named “Insta-Burger King.”
Burger King Brand Slogans
Have it your way.
You’re the Boss.
The fire’s ready.
Your Way, Right Away.
Best Food for Fast Times.
Fast Food for Fast Times
America Loves Burgers and We’re America’s Burger King.
Burger King, Home of the Whopper.
Wake up with the King.
It Takes two hands to hold a Whopper.
This is a Burger King town.
It just tastes better.
We do it like you’d do it.
Sometimes you’ve got to break the rules.
Get your burger’s worth
Taste is king
Be the king
“Come in smiling if you want to. Come in mad if you have to. All we want to say is . . . Be Your Way.”
Now there’s an idea. 
Maybe if I had also a drink this’ll all make sense.
The Home of the Whopper
Sometimes you’ve got to break the rules
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