14 Best Social Media Campaign ideas for Emerging Brands

For any business, big or small, social media marketing is a very big aspect and plays a very important role. Most importantly, if you are an emerging business, you might need to come up new and fresh ideas about social media marketing. Moreover, when it comes to branding, social media marketing can play very significant and prominent role in providing your brand a global   recognition and give you popularity.

For developing fresh and innovative ideas about social media marketing about branding, you first need to understand what social media marketing is. Actually, social media is itself a catch-all term for the sites that may provide some radically different social actions. For example, twitter and Facebookare the renowned platforms thatare designed to let people share many things regarding their lives. Social media often feeds into the discovery of fresh contents like news stories.

It can also help building links to support SEO efforts. Social connection also impacts some relevancy of some search results, either within a social media network or a mainstream search engine.

Some effective Social Media Campaign Ideas for Emerging Brands are:


 

Crowd-sourced Video Content

This is an amazing idea to make your brand earn huge popularity. Crowdsourcing various attractive, innovative and interesting video content has always been useful in earning more traffic to a particular brand.

The thought of getting their social posts featured in a number of commercials or other advertising materials could potentially encourage the people out there to share more of their experiences with your company. Also, video contents are more visually attractive to the eyes and if you add some spicy and witty stuffs to your video, they are sure to catch a number of eyes.

For example, Dunkin Donuts uses the content from the #MyDunkin hashtag in some of its promotional materials in order to share social proof and encourage the customers out there to share online.

Run a Photo contest:

In order to popularize your brand, you can use some apps like wishpond for running various contests in a tab on any of your social media page, and can prompt your fans to submit or post photos related to your brand, products and services.

Running such a contest on various renowned and widely used social media platforms like Facebook, twitter or Instagram, is one of the best ways to increase engagement of the consumers and also works great for spreading awareness. You can do it all while generating leads for sales and traffic.

For example, you might have seen dominos calling for a number of such events and contests on their various social media pages. It works great as it compels the people out there for choosing your brand.

 

Try running sweepstakes:

This is  step is also quite similar with running a  photo contest. Running a sweepstakes is an amazing way in order to fast grow your business and spread effective brand awareness. This is because, sweepstakes are quite easy and simple to enter. It is simple to get the people interested in your services and products. But, one thing that you need to make sure is your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales.

You can add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand. So, you can get more visibility for your content by creating a call to action that encourages followers to tag friends in the comments or share your post with friends. 

For example, Women & Whiskies does this on Instagram by encouraging followers to tag scotch lovers in this post.

Run a Facebook Live campaign:

Interacting with your consumers in real-time ads a layer of honesty and “realness” to your business by means of social media marketing. This is a great way of socialmedia marketing as Facebook is a place where you can find all set of people irrespective of age and culture. Thus your brand is more likely get exposure to a greater set of audiences by means of running a live campaign on Facebook.

Running, for an instance, a live interview to answer consumers’ questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving more and more interest in your brand.

 

Put emphasis on content marketing:

Content marketing is a very big and important marketing strategy for all the brands everywhere – and social media is a great outlet to share your contents. Though you could just link straight to your content, previewing some of the content that you are sharing in a short video or picture such as an infographic can help to pull more and more viewers in and drive traffic from social channels such as Facebook, twitter , Instagram to your blogs.

As an Example, Nike is globally known and it has made its name in the market by sharing interesting and eye-catchy content about its products on different social media platforms. 

 

Make use of BOT technology..

You must remember that the Chatbots are not only an amazing way to automate certain everyday tasks, and if implemented properly, your chatbot will eventually allow you to create more and more personalized experiences for your consumers.

To do this, you need to stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot willBreak the traditional views customers have of you only trying to sell to them, and make the client’s experience even more personal, boost your sales, and create also help create a loyal fan base.

Like, KLM understands that customers want to be served in the channel they are using, not directed elsewhere.Innovations include Messenger integration, and being one of the first brands to think about bot strategy 

 

Announce a giveaway for your customers:

You can try announcing some giveaways for your customers in various social media platforms. You can announce some events or contests, by which you can decide some prizes. By that, you can attract more and more attention from the people out there, as everyone likes receiving free gifts. Also, these types of contests are going to give your consumers the opportunity to experience products for free.

Apart from that, you are also building trust in the minds of people regarding the quality of your products and services. They will get to have a transparency which is great. This social media campaign idea can get immense popularity amongst the public out there.

For example, Mc Donald’s often calls for such contents and events and they are gaining phenomenal popularity amongst the people.

 

Run an activity contest:

This is another great idea of social media marketing. You can call for various activity contests regarding your products and services. You can call for posting photos, videos, etc. that will include your product or a message regarding your product. As social media is a great place in itself, and it is a home to an enormous number of users, the pictures and videos of your products are likely to get viral within a blink of an eye. You can ask your consumers to post a video with your product and or a picture or selfie with your product and mention in the caption, how they got benefited from the product and why do they like it.

For example, Dove recently called for a contest asking the people out there to post their pictures without make up and show the world their real pure skin to show how dove can make their skin better.

 

Use more hashtags:

A hashtag campaign is basically a marketing initiative that is usually meant to gain some social media attention, in order to create more engagement towards a brand or a business, or to drive traffic for a specific service, topic, product or idea. Organisations,Companies, or individuals can all be behind a hashtag campaign.

These days, hashtags are used everywhere. Be it a Facebook post, Instagram post or a twitter post. People are extensively using hashtags for describing their posts. Hashtags are a great way of social media marketing and can be helpful for attracting more and more customers.

As an Example, Cocacola has recently run a hashtag campaign out there called, #shareacoke which proved to be great and worked pretty well for the company.

Repurpose your con tents like blogs and videos:

Creating great content does not necessarily mean re- inventing the wheel each and every single time. There are plenty of ways by which you can repurpose your contents to get the most value out of it over time.

This goes beyond just reposting links to your content on your social media channels. It can also include transforming content into different formats that can engage different audiences. A little sneak peek helps building excitement for a longer piece of content as well as while driving more and more traffic to the YouTube page of the company, where the users can get even more valuable and worthy content.

For example, first we feast has recently posted an Instagram video showed a quick sneak peak of a longer video on the company’s YouTube channel.

 

Curate third-party content.

There is absolutely no social media law that states you cannot share the contents from other sources. Now, of course, you do not want to share the content from your competitors. But, sharing some interesting and some relevantarticles and content from third-party sources allows you to provide even more value for your followers and fansand at the same time demonstrating that your company is well updated on the latest news and trends in the industry.

Buffer lately shared an article from Inc. that they think will be utterly valuable for their fans and followers. For engaging their audiences more in the business, they have shared a meaningful quote from an article and followed it up with a question which got their followers thinking.

 

Jump on to the trending topics:

If you are looking for getting more exposure, this social media marketing idea will help you in achieving that. For this, you might want to keep an eye on what is trending out there in the social media. Social media platforms like Twitter and Facebook, makes it easier to see what is popular on these platforms with the help of a list of trending topics in the side bar. But, you jump in to the latest trends, there are few things you need to consider.

First, you need to make sure that you understand what the trend is all about why people are going over a certain trend. Also, you need to make sure that it is relevant to your brand or your product or service offering. 

For example, the trending #IceBucketChallenge campaign has done two things in droves. It raised awareness about ALS, and also it raised a ton of money for the ALS Association.

Consider participating in throwback Thursdays:

Throwback Thursday or #TBT is a very fun and interesting topic that is trending on social media every Thursday. Looking through posts with this, you might come across various embarrassing pictures or fun memories from a person’s pasts. However, this is also an interesting way for brands to engage with their users while showing a little out of their own history.Such little throw backs from the past can get fans nostalgic and interested. 

BMW often participates in Thursday throwbacks and they are getting immense attention from their fan and followers out there across the world.

 

So, by following the above tips and techniques, you can surely build a strong brand with an enormous popularity. You can make your brand a word of mouth by using the above tips. Social media is a great place and it is advised you make as much use as you can for gaining popularity and recognition. More popularity will directly lead to better sales!

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