For any business, big or small, social media marketing is a very big aspect and plays a very important role. Most importantly, if you are an emerging business, you might need to come up with new and fresh ideas about social media marketing.
Moreover, when it comes to branding, social media marketing can play a very significant and prominent role in providing your brand global recognition and giving you popularity.
To develop fresh and innovative ideas about social media marketing and branding, you first need to understand what social media marketing is. Social media is itself a catch-all term for the sites that may provide some radically different social actions.
For example, Twitter and Facebook are renowned platforms that are designed to let people share many things regarding their lives. Social media often feeds into the discovery of fresh content like news stories.
It can also help build links to support SEO efforts. Social connection also impacts the relevancy of some search results, either within a social media network or a mainstream search engine.
- Some practical Social Media Campaign Ideas for Emerging Brands are:
- Crowd-sourced Video Content
- Run a Photo contest:
- Try running sweepstakes:
- Run a Facebook Live campaign:
- Put emphasis on content marketing:
- Make use of BOT technology.
- Announce a giveaway for your customers:
- Run an activity contest:
- Use more hashtags:
- Repurpose your contents like blogs and videos:
- Curate third-party content.
- Jump on to the trending topics:
- Consider participating in throwback Thursdays:
- Similar Posts:
Some practical Social Media Campaign Ideas for Emerging Brands are:
Crowd-sourced Video Content
This is an amazing idea to make your brand earn huge popularity. Crowdsourcing various attractive, innovative and interesting video content has always been useful in earning more traffic to a particular brand.
The thought of getting their social posts featured in a number of commercials or other advertising materials could potentially encourage the people out there to share more of their experiences with your company.
Also, video contents are more visually attractive to the eyes; if you add spicy and witty stuff to your video, they are sure to catch a number of eyes.
For example, Dunkin Donuts uses the content from the #MyDunkin hashtag in some of its promotional materials to share social proof and encourage the customers out there to share online.
Run a Photo contest:
To popularize your brand, you can use some apps like fishpond for running various contests in a tab on any of your social media pages and can prompt your fans to submit or post photos related to your brand, products, and services.
Running such a contest on various renowned and widely used social media platforms like Facebook, Twitter or Instagram is one of the best ways to increase the engagement of the consumers and also works great for spreading awareness. You can do it all while generating leads for sales and traffic.
For example, you might have seen dominos calling for a number of such events and contests on their various social media pages. It works great as it compels the people out there to choose your brand.
Try running sweepstakes:
This is step is also quite similar to running a photo contest. Running sweepstakes is an amazing way to grow your business fast and spread effective brand awareness. This is because sweepstakes are quite easy and simple to enter.
It is simple to get people interested in your services and products. But, one thing that you need to make sure of is your prize is a product related to your brand, so you can connect with non-winners in the future to turn them into sales.
You can add a “Like this page” popup box to your contest as well to ensure contest entrants become connected with your brand. So, you can get more visibility for your content by creating a call to action that encourages followers to tag friends in the comments or share your post with friends.
Run a Facebook Live campaign:
Interacting with your consumers in real-time adds a layer of honesty and “realness” to your business using social media marketing. This is a great way of social media marketing as Facebook is a place where you can find all sets of people irrespective of age and culture. Thus your brand is more likely to get exposure to a greater set of audiences by running a live campaign on Facebook.
Running, for instance, a live interview to answer consumers’ questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving more and more interest in your brand.
Put emphasis on content marketing:
Content marketing is a very big and important marketing strategy for all brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you are sharing in a short video or picture, such as an infographic, can help pull more viewers in and drive traffic from social channels such as Facebook, Twitter, and Instagram to your blogs.
As an example, Nike is globally known, and it has made its name in the market by sharing interesting and eye-catchy content about its products on different social media platforms.
Make use of BOT technology.
You must remember that Chatbots are not only an amazing way to automate certain everyday tasks. If implemented properly, your chatbot will eventually allow you to create more and more personalized experiences for your consumers.
To do this, you need to stop linking your advertisements solely to your landing pages and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will break the traditional views customers have of you only trying to sell to them, make the client’s experience even more personal, boost your sales, and create also help create a loyal fan base.
Like, KLM understands that customers want to be served in the channel they are using, not directed elsewhere. Innovations include Messenger integration and being one of the first brands to think about bot strategy.
Announce a giveaway for your customers:
You can try announcing some giveaways for your customers on various social media platforms. You can announce some events or contests, by which you can decide some prizes. By that, you can attract more and more attention from the people out there, as everyone likes receiving gifts. Also, these types of contests are going to allow your consumers to experience products for free.
Apart from that, you are also building trust in people’s minds regarding the quality of your products and services. They will get to have transparency which is great. This social media campaign idea can get immense popularity among the public.
For example, Mc Donald’s often calls for such content and events, gaining phenomenal popularity amongst the people.
Run an activity contest:
This is another great idea of social media marketing. You can call for various activity contests regarding your products and services. You can call to post photos, videos, etc. that will include your product or a message regarding your product.
As social media is a great place in itself, and it is home to an enormous number of users, the pictures and videos of your products are likely to get viral within a blink of an eye. You can ask your consumers to post a video with your product and or a picture or selfie with your product and mention in the caption how they got benefited from the product and why they like it.
For example, Dove recently called for a contest asking the people out there to post their pictures without makeup and show the world their real pure skin to show how dove can make their skin better.
A hashtag campaign is a marketing initiative that is usually meant to gain some social media attention, create more engagement towards a brand or a business, or drive traffic for a specific service, topic, product, or idea. Organizations, Companies, or individuals can all be behind a hashtag campaign.
These days, hashtags are used everywhere. Be it a Facebook post, Instagram post, or Twitter post. People are extensively using hashtags for describing their posts. Hashtags are a great way of social media marketing and can help attract more and more customers.
As an example, Cocacola has recently run a hashtag campaign out there called #shareacoke, which proved to be great and worked pretty well for the company.
Repurpose your contents like blogs and videos:
Creating great content does not necessarily mean re-inventing the wheel every single time. There are plenty of ways by which you can repurpose your content to get the most value out of it over time.
This goes beyond just reposting links to your content on your social media channels. It can also include transforming content into different formats that engage different audiences. A little sneak peek helps build excitement for a longer piece of content as well as while driving more and more traffic to the YouTube page of the company, where the users can get even more valuable and worthy content.
For example, first, we feast recently posted an Instagram video showing a quick sneak peek of a longer video on the company’s YouTube channel.
Curate third-party content.
There is absolutely no social media law that states you cannot share the contents from other sources. Now, of course, you do not want to share the content with your competitors. But, sharing some interesting and relevant articles and content from third-party sources allows you to provide even more value for your followers and fans and at the same time demonstrate that your company is well updated on the latest news and trends in the industry.
Buffer lately shared an article from Inc. that they think will be utterly valuable for their fans and followers. To engage their audiences more in the business, they have shared a meaningful quote from an article and followed it up with a question that got their followers thinking.
Jump on to the trending topics:
If you want more exposure, this social media marketing idea will help you achieve that. For this, you might want to keep an eye on what is trending out there on social media.
Social media platforms like Twitter and Facebook make it easier to see what is popular on these platforms with the help of a list of trending topics in the sidebar. But, you jump into the latest trends, and there are a few things you need to consider.
First, you must make sure that you understand the trend and why people are going over a certain trend. Also, you need to ensure that it is relevant to your brand, product, or service offering.
For example, the trending #IceBucketChallenge campaign has done two things in droves. It raised awareness about ALS, and also it raised a ton of money for the ALS Association.
Consider participating in throwback Thursdays:
Throwback Thursday or #TBT is a very fun and interesting topic that is trending on social media every Thursday. Looking through posts with this, you might come across various embarrassing pictures or fun memories from a person’s past. However, this is also an interesting way for brands to engage with their users while showing a little out of their history. Such little throwbacks from the past can get fans nostalgic and interested.
BMW often participates in Thursday throwbacks and is getting immense attention from their fans and followers across the world.
So, by following the above tips and techniques, you can surely build a strong brand with enormous popularity. Using the above tips, you can make your brand word of mouth. Social media is a great place, and it is advised you make as much use as you can to gain popularity and recognition. More popularity will directly lead to better sales!
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ It Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing Ideas. On A Mission to Help Small Businesses to Be a Brand.