Intel – History, Brand Value, and Strategies

Intel Corporation, shortened as Intel, is a company dealing with technology. The company is based out of Santa Clara, USA. It is an MNC best known for its semiconductor chips. 

The company works based on revenue generated, thus showing its efficiency in the field. It is a publicly held company. 

The company is also known as the inventor of the microprocessor of the x86 series, which is in use for PCs. The founding fathers of the company are Gordon Moore and Robert Noyce. It was established in the year 1968 on the 18th of July. The current CEO is Bob Swan. 

The company is majorly held by BlackRock, State Street Corporation, The Vanguard Group, Capital Group Companies, and others. 

The company stands for LBBTQ equality and other groups suffering due to discrimination. The company has funded a school also. The personal computer division is the strongest division of Intel, and this division is managed by Murthy Renduchintala. 

Intel Brand History

The company had an agreement with AMD company, but due to the bankruptcy case of AMD, the contract was canceled. ARM is one of the main competitors. The company had been named N M electronics which was changed to Intel which was the mixture of two words “Integrated Electronics.” 

Initial days

The company started with semiconductors designing them with logic circuits. The magnetic-core memory was planned to be replaced by the semiconductor memory. 

The company started with SRAM and then moved to ROM and then MOSFET. MOSFET was slow and costly due to the complex structure of the cell. 

The rise of Intel

Later in 1970, they designed DRAM, and that product became one of the best chips in 1972. It still had been producing memory chips and was dominating the market. 

With the release of the first microprocessor available commercially, the company had gotten better and thus was into some serious developments. 

The present-day

In 1991, it launched a marketing campaign, and then in later years, Pentium processors were created, and it became very popular in no time. 

Then in 2000, and years later, AMD became the biggest competitor of Intel. Then the company started making products other than semiconductors, which was quite a success in the market. Some cases and lawsuits ill affected the company’s growth and status. 

But then 2005 brought up some remarkable changes, and the company again thrived in the market till 2007, and it continued for later years. 

Intel Brand value

According to the data for 2019, the revenue generated was $71.90 billion, and the total assets count was $136.5 billion. The number of employees Intel had in the year 2019 was 1 lakh. The company had three more subsidiary companies working under it, viz. Here, Mobileye and McAfee. The top companies that rely on Intel are Dell, Lenovo, and HP. 

Intel Brand strategies

Wide range of products

Some of the well-known products of Intel are SoCs (Systems-on-chip), Wi-Fi, Central Processing Units, Mobile phones, iGPU (Integrated Graphics Processing Units, Modems, Microprocessors, Network Interface Controllers, Vehicle Automation sensors, Motherboard chipsets, Flash Memory, Solid state drives and Bluetooth chipsets. 

The biggest market was for microprocessors for laptops and PCs. Intel was one of the best semiconductor manufacturers in that market in the 1980s. Intel is the best chip manufacturer in the market and has no other company that has been able to compete with the chip made by Intel. 

Operating fields

Intel divides its revenue generated into six main operating fields, which are Client Computing (55%), Data Center (29%), Security (4%), IoT (5%), Non- Volatile Memory solutions (4%), and Programmable Solutions (3%). 

So many firsts

With so many inventions, Intel has been leading the market. One of the founding fathers was even famous for a law called Moore’s law. They had made the commercially available microprocessor called Intel 4004 launched in the market for the first time in 1971, and then they had a microcomputer too in 1973. 

Research centers and manufacturing units

The company opened a manufacturing unit in Malaysia in 1972. In the 1980s, it had assembly facilities in Jerusalem and Singapore.  And then, in the 1990s it had manufacturing and developmental centers in various countries. 

Intel had invested $ 170 million in Bangalore’s R&D center in 2017, and then it invested $ 11 billion in the building of a new chip plant in Israel. 

Acquiring and selling 

Intel had sold XScale to concentrate on x86 and other businesses solely. Later in 2010, it acquired McAfee, which was involved in the computer security business. In 2016, the majority of the stake in the security-related unit was sold to TPG Capital. 

In 2010, Intel acquired Infineon’s business which was the Wireless solutions unit. This was a major change for the company as the technology was going to be a part of the silicon chips. 

Then Intel became a major shareholder in SySDSoft. Then Intel acquired Fulcrum Microsystems Incorporation, which specialized in the business of network switches. 

In 2011, it bought up an Israeli company Telmap. 

In 2012, it became a shareholder in the company ASML Holding NV, and there were a few tie-ups too with the company. 

In 2013, it went on acquiring Omek Interactive, and then it bought Indisys, which was a startup company. Then in 2014, it acquired another company named PasswordBox. In 2015, Intel became a shareholder in another company, Vuzix, with 30% of the share of the company and the main market of Vuzix was smart glasses. 

In 2015, it acquired Lantiq, which was a German-based company specializing in chipmaking. It went on to acquire Saffron Technology that year. 

In 2016, it acquired two startups, one involved in deep learning and another in computer vision, called Nervana Systems and Movidius respectively.

In 2017, it acquired Mobileye.  It had acquired about 28 companies. 

Future strategies

The company is working on some of the newer technologies which can bring a lot of changes in the lives of the existing human race, like Artificial Intelligence, Machine Learning, Deep Learning, cloud computing, and many more. They want to expand these. They are constantly working on the innovation part of a product. 

It has been focusing on the research and development front, too, by investing money and bringing up technologies for faster growth and serving the populace. They have incorporated mobile technology recently.

It has been successfully decreasing the size of the chip and hence is able to thrive in the market and compete with its competitors further, they are still looking into the chip architecture and technology to be as best as possible. It has been focusing on GPU work too. 

Conclusion

Intel gives the correct picture of how a real company works. There were so many ups and downs but Intel with smart technology and hard work, achieved a place in the market and not just the market but also at the core of technological devices like PCs’, laptops, and smartphones.

It has repeatedly proven itself with its products that it is one of the best companies in the world. With so many innovative minds engaged in the invention, Intel has shown a great business mindset too. With its reasonable cost and investing the revenue generated at the right place, Intel has shown its efficiency.

With inventions, competitive nature, and market strategy have led Intel to become a household name.

Intel had shown great reliability when the market had nothing, and now also it is showing its reliability when the market has everything.  

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