Idea was initially the mobile service operation arm of the Aditya Birla Group. In 2018 it merged with Vodafone and became Vodafone Idea limited with Kumaramanagalam Birla as the Chairman.
With the corporate office in Mumbai, the main stakeholders are Vodafone and the Aditya Birla Group.
Idea Brand Slogans
What an !dea SirJi
An Idea can change your life
What an Idea!
No free G Idea 4G
Phone recharge hoga aur tijori bhi
Walk when you talk
# Meri real like
Idea Internet All India
Get Idea without charging your number
Talking is no longer a dream
Sab kuch try karo phir sahi chuno
Get Idea — get better customer care
Break the language barrier
Idea – phone secure
Care your back
# take your friends wherever you go
New Idea — internet search for learning
New Idea — video streaming for home security
Idea 3G 900# Delhi nahi rukegi