Over the years several brands have become common household names. We have internalized them yet we do not know their full form. Did you know Amul is an abbreviation? Surprisingly we don’t even know the real full forms of the brands we have grown to love over the years.
How many people buying clothes from H&M know what the “H” and the “M” stand for? Let us now see some of the full forms of popular brands we have grown to love so much.
Full forms of Some Popular Brands of the World
H&M stands for Hennes & Mauritz. Hennes in Swedish means, “hers”, which was the original store name. Mauritz was the name of a shop acquired by H&M founder, Erling Persson, who paired the two terms together.
H&M is a Swedish clothing brand well known for its clothing line which keeps adapting itself to the changing fashion trends. It recently collaborated with Sabyasachi Mukherjee for a new collection themed “Wanderlust” in Autumn of 2020.
Amul is Anand Milk Union Limited. It is named after the milk capital of India, Anand which is located in Gujrat. We can not imagine a day with Amul butter or milk. It is usually the first thing that we have with our breakfast every morning. Amul products have become one of our necessities. Even the catchphrase, “utterly butterly delicious Amul”, is so popular that we can not imagine somebody not knowing it.
Bayerische Motoren Werke AG is the full form of BMW. Surprisingly this luxury vehicle company has manufactured cars and motorcycles that fascinated every car or motorcycle enthusiast yet not many are familiar with their full form. It is a German multinational firm and its current full form is different from what it originally was in 1916.
These multicolored bead-shaped chocolates have captured the market since 1941. M&M’s stands for Mars & Murrie. The brand name originated from the company’s founder’s surnames, Forrest Mars and William Murrie. With their colorful, diverse, and tasty treats, they became a childhood favorite. Does any child not remember hating to share these candies with our friends and always offering their least favorite color whenever they did?
CNN or Cable News Network is one of the largest and well known 24 hr American news channels. This channel is owned by CNN Worldwide and is streamed all over the world for their live telecast of breaking news which has drawn criticism on several occasions. The live reports of the Gulf War was a changing point for this news channel that gave them an edge over all their competitors and was the stepping stone of their success.
JBL stands for James Bullough Lansing. The initials of the founder were used as a brand name for this audio equipment manufacturing company founded in 1946. This company does not just serve the local market but they also make professional pieces of equipment for use in studios, tour music, portable music, and movie markets.
HTC or High Tech Computer is a Taiwanese electronics company founded in 1997. They had first started as a manufacturer of computers and laptops but later branched into smartphones too. Due to the cut-throat competition faced by HTC from Apple and Samsung, their market share faced a heavy blow around 2015 and they had diversified into a visual reality platform. Yet they ended up selling their intellectual property rights to Google in 2017.
LG or Lucky Goldstar was originally known as Goldstar but after the collaboration of Lucky Chemical and LG Cable, “Lucky”, was added to the brand name in 1995. LG is another household name. LG has been the main producer of refrigerators, air conditioners, washing machines, and several other home appliances in India. This South Korean multinational electronics company also manufactures smartphones and home entertainment appliances.
This fashion brand is named after the designer and creative founder of this company, Anita Dongre. It’s elegant and classy designs are a go-to for women for not only casual but also professional wear. Their clothing line has made boring work clothes look like they were right out of a runway. The diverse sense of fashion caters to women from different works of life.
FIAT is Fabbrica Italiana Automobili Torino. It is the seventh-largest automobile manufacturer in the world and was founded in 1899. In 1948, it was introduced to the Indian market during a joint venture with Tata Motors. FIAT has received several international awards over the years for its vehicles.
ESPN or Entertainment and Sports Programming Network is a sports broadcasting television network founded in 1979 and owned jointly by The Walt Disney Company and Hearst Communications. In 2018 ESPN was available to 93.2% of US households with paid television. ESPN even developed a google application for smartphone uses for highlights and expert analysis of the sports updates catering to a large population with a shared interest in sports.
In reality, Adidas is an abbreviation of the name of its creator Adolf Dassler. It is a German manufacturing corporation and it specializes in designing clothing, footwear, and accessories. The second-largest brand for sportswear manufacturers in the world is Adidas. The comfortable yet stylish clothing line of Adidas caters to all age groups and has made it as popular as it is today.
IBM stands for International Business Machines which was not what it was originally known as in 1911 when the company was founded. It adopted its current name in 1924. It is a multinational technology company known for producing and selling computer equipment, middleware, and applications.
MRF or Madras Rubber Company is a rubber products manufacturing company that is the largest producer of tires in India. Its name originates from the location of its headquarters in Chennai. MRF tires are advertised as the “go-anywhere tires”, is an extremely well-known catchphrase. However, MRF also manufactures treads, tubes, conveyor belts, paints, and toys but it is best known for its tires.
LEGO is an abbreviation of the words “Leg Godt” in Danish which means “play well”. We are all familiar with the colorful plastic construction toys and children whining near a toy store to buy a set or two. The different shapes and sizes fitting for different age groups with the vibrant colors of these building blocks made them a child’s best friend and gain its current popularity. We used to play with LEGOs as a kid and still years later we see children playing with them.
EBAY stands for Echo Bay. It is an American e-commerce corporation founded in 1995. It is not only a shopping website but it also provides a platform for online auction hence it is also known as an AuctionWeb. It is famous for providing clothing, electronics, cars, collectibles, home appliances, sports goods, and cosmetics at discounted rates. The reasonable prices of products available on this website helped in popularising the brand among buyers and also provided small sellers a platform to put forward their products.
ADB or Asian Development Bank, established in 1966 is a regional development bank the main motive of which is to bring about socio-economic development in Asia.
American Online commonly referred to as AOL was the first American web service provider that imbibed a sense of community among its users in the United States. Reports had suggested that top shareholders pressurized Yahoo to merge with American Online.
Did you know that Yahoo is just an abbreviation? That’s right. The real name of this American web service provider is Yet Another Hierarchically Organized Oracle. Before Google mail, we have all used Yahoo mail and we probably don’t even remember what it was yet Yahoo had it’s time to shine in the early 2000s.
Every person who had a younger or older brother at home has spent their childhood begrudgingly watching WWE. WWE is World Wrestling Entertainment. In the early 2000s, WWE stickers and posters were extremely popular. It was the cause of several fights among young boys trying to replicate their moves.
This beloved telecommunications network is most recognizable for its advertisement showcasing a pug that charmed many viewers. Vodafone is a short form for Voice Data Fone and it is one of the most widely used mobile networks.
TESCO or Thomas Edward Stockwell Cohen is a British multinational retailer for groceries and general merchandise. Their wi/de range of products has made them the ninth-largest retailer in the world.
Minnesota Mining and Manufacturing Company use the popular brand acronym 3M which is an American multinational conglomerate corporation that is functional in fields ranging from industry, worker safety, US health care, and final goods. It provides around 60,000 different types of products.
Advanced Micro Devices, also known as AMD is known for developing computer processors. Founded in 1969, it has provided its services for the last 51 years.
Arby’s or American Roast Beef is a sandwich making American fast food joint that has been a customer favorite since 1964. After Subway, Arby’s is the largest sandwich chain.
AMG or Aufrecht Melcher Grossaspach is an engineering firm most famous for Mercedes-AMG which is a division of Mercedes-Benz. It works for the improvement of the performance of Mercedes-Benz vehicles.
American Telephone and Telegraph Company are well known as at&t was founded in 1963. It is a conglomerate holding company that provides telephone services for both local and long distances along with internet access.
Boston Consulting Group or BCG is held highly in regard to the management consulting industry. It was founded in 1963 and is now the third-largest in the world in the consulting industry.
Consumer News and Business Channel or CNBC was a joint venture in 1989 by NBC and Cablevision. It is an American business news channel and is viewed worldwide by people with shared interests.
Kentucky Fried Chicken well known as KFC started as a roadside restaurant opened by Colonel Harland Sanders and today it is the second-largest in the world. This American fast-food chain is well known for it’s crispy fried chicken and has 22,621 restaurants in 150 countries.
CN or well-known as Cartoon Network is something we as kids have grown up watching. Tom & Jerry, Popeye, and Scooby-Doo were few of the most popular cartoons and is still watched by people till date.
British Broadcasting Corporation commonly known as BBC is a British news channel that is watched all over the world for the live news it provides. People trust the BBC to provide accurate information about what goes on around the world that deserves public attention and that is the key reason behind its popularity.
WWF is World Wide Fund for Nature. It is an international non-government organization that is the largest in the world in the field of conservative of wildlife and reduction of human impact on our ecosystem.
Tata Consultancy Services or TCS is the second-largest Indian multinational information technology and consulting services company. Founded in 1968, it has 149 subsidiaries and affiliates today after 52 years of its existence.
United Parcel Services are commonly known as Ups has provided its courier services for the last 112 years worldwide. The company had opened the eyes the first time in the United States.
Bringing enjoyment and quality commonly known as BenQ is a Taiwanese brand known for its consumer electronics, technology products alongside their computing and communication devices. It is a multinational company that was founded in 1984. Its products are available in more than 100 countries.
British Petroleum or BP is a part of the oil and gas industry. Its products vary from petroleum, natural gas, motor fuel, petrochemicals, and aviation fuels.
Donna Karan New York popularly known as DKNY is a fashion brand that includes the name of the designer and the origin of the fashion house in the brand name itself. They are famous for their fashion line for both men and women that have served the changing demands of their customers since 1984.
Federal Express or FedEx is a well-known company for providing its delivery services worldwide. This American multinational company was the first in its kind to provide live tracking of packages letting customers know the actual time their packages reached various locations. This was later implemented by other companies in the same industry.
CAT is an abbreviation of Caterpillar Inc which is the world’s largest construction manufacturer. It was founded in 1925 and it provides its products and services worldwide. They even have a line of clothing and working shoes under their wing.
Computer Information System Company is generally known as CISCO. It provides IT and networking services worldwide and is known for reducing all types of traffic virtually over any media. This multinational technology conglomerate was founded in 1984 and has provided its services ever since.
Hindustan Computer Limited or HCL is a global IT company that provides information technology and consulting services to all of its customers. It is in the top 20 list of largest publicly-traded companies in India.
Cavi Electtrici E Affini Torino or CEAT is one of India’s leading tire manufacturers. “CEAT all-season tires”, has been advertised for ages and has now become a phrase that reminds people of their product every time.
GM is an abbreviation for General Motors which is a well-known manufacturer and distributor of vehicles and their parts alongside financial services. This American multinational company has been in the automotive industry for 111 years and has marketed its products worldwide.
Dalsey Hillblom Lynn or DHL is a part of Deutsch Post DHL which is a German logistics company. They are well-known for providing courier, express mail, and parcel services.
French Connection or Fcuk is well known for its clothing line for men and women along with fashion accessories and even homeware. It provides global wholesale and retail services in these products. Their merchandise is even available online on shopping sites like Myntra.
Cognizant Technology Solution or CTS provides information technology and consulting services over the globe. This American multinational corporation was founded in 1994 and became one of the Fortune 500 companies in 2011.
Electronic Arts commonly recognized as EA is a video gaming company and publishes games on mobile, computer, and console. Founded in 1982, it became American and Europe’s second-largest gaming company. It has provided video games worldwide.
The Development Bank of Singapore Limited referred to as DBS was the first company to show an effort towards gender equality in the first Bloomberg gender-equality index. This Singaporean bank provides its banking and financial services globally.
WB is Warner Bros. Entertainment. We all have a shared love for the Harry Potter series, Aquaman, Wonder Woman, Scooby-Doo, and many more. This mass media and entertainment company has been a leader in the American film industry. They are also well known for their contribution to diversified fields like video games, cartoons, DC comic books, theme parks, music, and theatre.
Zhongxing Telecommunication Equipment Corporation or ZTE is a Chinese company that is a global leader in information technology and telecommunication and even manufactured electronics including handphones, computers, and related devices. It made headlines in 2017 for violating economic sanctions as a result of which it was banned in the United States for 7 years.
Tractor and Farm Equipment Limited or TAFE are well-known manufacturers of tractors in Chennai, India. It was founded in 1960 and it provides farm equipment, engines, and automotive components alongside their manufacture of tractors in India.
Ente Nazionale Idrocarburi is widely known as Eni and Italian terminology which means ” State Hydrocarbons Authority”. This Italian energy company was founded in 1953. It deals with petroleum, natural gas, and petrochemicals and is one of the largest European oil companies from the viewpoint of sales.
VIACOM is the short form for Video and Audio Communications. It is an American company that primarily focuses on film and television. Some of their notable films were Sabrina the Teenage Witch, Keeper of the city, Taking the Heat, and The Fear Inside.
Music Television is popularly known as MTV and most teenagers have spent their early teenage years watching shows and listening to live music telecasts on this channel. This American multinational cable channel was founded in 1981 by Robert Pittman, Les Garland, Tom Freston, and John Sykes.
Ingvar Kamprad Elmtaryd Agunnaryd or IKEA is well known for the furniture, kitchen, and home appliances that they provide. This Dutch-based Swedish company includes the name of its founder, Ingvar Kamprad in the brand name itself. This is the world’s largest furniture retailer and was founder by its owner when he was only 17 years old.
HSBC or Hong Kong and Shanghai Banking Corporation is the seventh-largest bank in the world known for its investment and financial services. It was founded in 1865 and has provided its services ever since.
Integrated Electronics are widely known as intel. This 52-year-old company has provided computer processors to high-end computer manufacturers like Apple, Lenovo, Dell, and HP. Their semiconductor chips are highly valued and are the world’s largest manufacturer of these in terms of revenue.
Procter & Gamble Company was formed in 1837 and is well-known as P&G. The consumer goods produced by this Americal multinational company covers almost two-thirds of a supermarket. This consumer goods company had started as a manufacture of soap and candle but today after diversification it has become the largest manufacturer of consumer goods.
His Master’s Voice or HMV is recognizable for its logo that was used in Elvis Presley’s Golden Album during the three month period when it announced that the animated dog in their logo would stand for Nipper. This 121-year-old British record label has released recordings of artists ranging from The Swinging Blue Jeans to Ravi Shankar.
Infosys is a short form for Information Systems. This Indian multinational corporation is a global leader in a new generation of digital and consulting services. They even provide outsourcing services and have done so since 1981.
Hewlett Packard or hp is well-known for their computers, printers, laptops, toners, desktops, software, and drivers. This American multinational information technology company has been in the business since 1939 and it also provides business consultancy services.
Indian Tobacco Company Limited or ITC are have gained recognition for their fast-moving consumer goods and its luxury hotel chains. They have even branched into the agriculture business, paperboards & specialty papers business, information technology services, and packaging & printing business. We all have products in our houses that have been manufactured by ITC like Classmate notebooks, Yippee noodles, Bingo chips, and many more.
International Netherlands Group or ING is a Dutch-based banking and financial institution. Their goal is the empowerment of their customers with immediate information and makes them realize their vision of a better future. Their goal is to provide banking services anytime and anywhere.
Svenska Kullagerfabriken commonly known as SKF is a Swedish based manufacturing company. This is a 113-year-old bearing and seal manufacturer with 17,000 distributing locations in 130 countries.
Oak Ridge Automatic Computer and Logical Engine or ORACLE, was founded in 1977 and the name of this American computer technology corporation was changed once before it became what it is currently referred to. This second-largest software company sells cloud engineering systems, database software and technology, and enterprise software products.
Joseph Cyril Bamford or JCB is a well-known brand in the heavy equipment industry. Their pieces of equipment are mostly used for construction, demolition, agriculture, and waste handling. This England based manufacturer provides its products in over 150 countries.
Larsen & Toubro Limited or LT was founded in 1938. It provides technology, construction, manufacturing, engineering, and financial services alongside global operations.
Kronreif & Trunkenpolz Mattighofen or KTM was formed in 1992 and owned by Pierer Mobility AG and Bajaj Auto. This is one of the largest manufacturers of bikes.
National Aeronautics and Space Administration or NASA is an American space agency that provides civilian space program alongside aeronautics and space research. They focus on advancing knowledge through research in their chosen field. If not for NASA we would not have had infrared ear thermometers, artificial limbs, and many more such technologies.
Service Games or SEGA had originated in 1940 with the main goal to provide amusement machines to military bases since Martin Bromley, Irving Bromley and James Humpert thought that the beginning of World War ll would create a demand for entertainment as a necessary distraction. It was later founded in the year 1960 by Martin Bromley and Richard Stewart in Japan.
Mobile TeleSystems or MTC is a Russian mobile network operator. It was founded 26 years back and had the largest market share in Russia in 2017.
Systems, Applications, and Products or SAP is a German multinational software company. It specializes in enterprise software which is used to manage business operations and public relations. This 48-year-old company is best known for its Enterprise Resource Planning software.
National Basketball Association or NBA was founded in 1946. In the United States and Canada, it is a part of the four major men’s professional sports leagues. It is a top basketball league and is well-known all over the world.
The Royal Bank of Scotland or RBS, established in 1727 was a retail banking subsidiary of NatWest Group but became a direct subsidiary in 2019. They provide consumer and corporate banking services alongside their insurance services.
Hence we have now familiarised ourselves with several brands and some of them were a shocking revelation since we have grown up only knowing the abbreviations of such brands. What we can derive from this is some abbreviations are so catchy that if they used their original full forms then we would have had a tough time remembering the names of our favorite brands.
So the abbreviations that have stuck with us worked wonders in advertising these brands and making them as popular as they are today.