A successful packaged food brand should be significant in the market where individuals can access your service. According to recent studies, it shows that building a packaged food brand from scratch is a costly process.
Features of a packaged food brand being built from a scratch:
- Acquire knowledge about the product and the health laws.
- Define your packaged food brand and identify the target market and location.
- Use analytics to differentiate your position and personalize your brand.
- Create unique artwork and use the right packaging quality.
- Ensure leakproof packaging and adhere to the safety regulations laid down by the government.
- The essential part of a packaged food business is the packing and food quality.
If you have better and creative plans regarding food packaging then you should go for it.
What is the purpose of a packaged food brand from scratch?
- The article elongates on the total procedure of building a packaged food brand from scratch.
- It will also help in to understand the importance of food packaging in the field of marketing.
- The following example will help in the study of the packaging method used in branding.
- The article will provide an overall idea about the steps involved in building the food-packaging brand.
Moreover, there is potential for creativity in the food packaging market because people love innovative taste and design in their food. Therefore, you should build a strong and unique food-packaging brand in the market.
Build a Packaged Food Brand from Scratch
Should have knowledge about your product
It is one of the important aspects of packaging a food brand to be simple and smart in the market. The brand should focus on the target market that they aim for. The brand should have selective categories to present them on the market so that individuals can avail of them.
The food-packaging brand industry should have deep saturation and high market competition in the field. The brand should give proper description about the product and services that they are offering in the market.
For example, Dunkin Donuts is a simple format where they use donuts on their logo. The logo is appealing to the individuals that represent their products and services as a whole. They use bagel colors on the logo and packaging of the food that they use.
Moreover, bagel color increases the hunger of an individual in the process. Therefore, your package must follow this simple procedure to gain customers in the market.
It is the most vital part of a packaging brand in the market that their products must be secure. (WHO) World Health Organization state that a brand must use the high quality of the product in its packaging process. Moreover, the packaging should be hazard-free from all toxic material.
For example, Domino’s Pizza uses secure packing for their food and they avoid plastic. The packing of the pizza is done on cardboard box packing made from high-quality materials. Therefore, your brand must follow the steps for secure packaging.
Should have knowledge in health law and permits
Many rules and regulations must be followed by the packaging brand. This law helps your brand to grow in the market. There many laws and permits that must follow by the brand strictly in the market.
Food Packaging License should register under the health department authority for hygiene assurance. Caterer licenses should be registered under the law to maintain the food quality on packaging. Moreover, the last license is a Business license for the authority of selling the products in the market to the people.
Channel strategy in package branding
Another segment of situating is your decision of channel. This essentially comes down to which stores you are focusing to sell your food items. Key arranging focuses incorporate where and how your item will be included in these various markets.
Consider where your objective clients are destined to shop. Moreover, your brand must have knowledge regarding the channels in the market from which they can get through. The packaging must contain the proper address of the manufacturer in the market.
Find the right package for your brand
How are you going to bundle your item? Would you like to place it in glass containers? Your planned procedure may command how you bundle your item, so you could be restricted. In any case, here is two or three assets and pretty bundling you can peruse to discover what you would like.
For example, KFC is using vibrant red and white color packaging that helps inspiring individuals to access the products. By noticing the packaging every individual can relate to the product.
Choose your product category
For a packaged food company, it is essential that you choose the product category during the initial stage. This is segmentation in simpler words. There are various types of packaged foods in the market. Starting from packaged ready to eat noodles to packaged chicken, the number is a continuous one.
Before branding, you need to specify the area of your work and the type of products you are about to produce. This will help the customers in knowing your brand properly and eliminate any confusion if any.
Draft a brand story
A solid brand story is an essential these days. Customers are willing to know about the brand in and out. A well drafted brand story can work as a magnet and attract the customers towards the brand.
The reason why brand stories are required is that every brand starts from an idea. The customers are willing to know the real reason behind the launch of your brand. Give them apt answers to their questions such as ‘why the brand exists’ and ‘what is the brand launched for’.
Always remember that a gripping brand story can surely attract and retain loyal customers who will be making purchases on a regular basis.
Market segmentation : Target customer group
Who are your target customers? If not decided, then it is high time that you decide on it. Targeting the right customers is an important segment in market segmentation. Now the question arises why is this required?
Your packaged foods are being catered to a specific set of customers who prefer eating packaged foods.This will definitely exclude those who believe in eating foods made out of daily groceries. So, the working class and the people with time constraints are your target customers.
This sort of segregation is required so that you can brand your product according to the requirements of your target customers.
Availability of products
Your products should be available at various outlets and then only you can start branding. Now how to make products available in the market? What markets to begin with?
The contemporary markets are of two types – Online and Offline market.
This is ecommerce basically. Join hands with various online market companies and make your product available in their websites. Make sure you produce abundantly to as to cater all the regions covered by the online companies. Many customers prefer online marketing these days.
This is basically the brick and mortar stores. The traditional grocery stores and the retail outlets like supermarkets fall into this category. These are for people who do not prefer online marketing. Make sure you make your products available in the retail stores across the country.
Mission and objective
Your packaged food brand has a brand mission and brand objectives. You might ask what are these and how are these essential for branding?
Brand mission and brand objectives specify a brand. It makes the base stronger. Imagine a life with out goals. That is exactly a brand without objectives and mission. Your brand objectives and mission will enable the customers to understand your brand more and create a transparency between the brand and the customers.
Your customers will understand the purpose of your brand’s existence and these objectives will justify the work your brand will do.
The market and the players
The market plays a very important role in branding. Now this will completely depend on your analysis and experience with the market scenario. Knowing the surroundings is very important for survival. In this case, knowing the market and the changes in the market in crucial for development of your packaged food business.
Now comes the competitors. During your market analysis, you will come across players who are in the same industry as you are. That means, you will find many other brands who are producing packaged foods just like your brand.
Know their strategies and their market hold. Understanding these parameters will help you shape an effective strategy formarket penetration.
Your brand voice is your brand’s identity. Your communication with your customer base and the quality of communication is considered as the brand’s voice. Obviously, your brand needs to have a positive brand voice.
Now how brand voice is essential for branding?How can you optimize your communication channel with your audience? Here are some parameters to keep in mind :
- Start by giving out the brand mission and goals.Customers are willing to hear about the brand story and the core values your brand possesses.
- Communicate with your audience though blogs and other social media platforms. This type of communication is trending these days and are very effective.
- Personify your brand. Give your brand the magic touch. Put life in it and let it mix with the audience. The audience would love to see such a type of strategy.
Your brand has been built from scratch and in order to promote your brand, branding is essential. But how to brand? There has to several branding strategies. Let us start with few of the major branding strategies which can help your brand reach the top of the ladder.
Viral branding strategy
Viral branding is the latest kind of branding in the contemporary markets. Many brands have come up with viral branding techniques due to several facilities this kind of branding has to offer.
There is not much capital investment associated with viral branding. This kind of branding depends on the unique market ideas you can come up with and advertise your product. Be it on social media or be it on real life scenarios, viral branding is situation-based advertising.
The effectiveness of viral branding is the reach is quite higher compared to normal branding and the customer engagement is substantially higher than the traditional branding strategies.
Tailor a branding strategy depending on the nature of your packaged food brand and the current market scenario.
The brand website
Your brand should have a strong online presence. By this we mean to say that your packaged food brand should have a dedicated website where the customers have engaged with the brand and have a deeper perspective.
Give out the information about your product lines and take them to a journey into the brand activities.Ask and answer to the queries raised by the customers and this will promote your brand in a positive way.