May it be an established company or a startup, it is very important to go about the right branding. This is because it helps the company, at the very first place, to gather a good name in the society.
Why is branding important for your startup?
What are the ways which can be followed in order to carry out a good branding for your startup?
- Choosing a strong name;
- Being culturally aware;
- Knowledge of the competitors;
- Socially updated.
This will in turn lead to the increase in the number of customers that would turn up in your company, thus yielding more and more profits for you. Ultimately, the key reason behind building up a company is to gain profits and make your pockets heavy.
#Branding Tips for New Startups Business
Thus, in order to reach that goal, you would need ample amount of strategic planning a framework about how you would make a strong branding for your company.
What are the steps that you should follow in order to have a strong branding for your company?
There are few basic things that would help you build a strong and convenient branding for your startup. Following these steps and the small chunks of knowledge, you can make a name in the society, from before your company is out in the market.
This will leave the customers with an urge to put to use your products or services that is offered. The steps that need to be followed, are listed below. Have a go through if you are planning to set a startup for yourself.
Choose an appropriate name for the startup:
This is one of the most important steps that has to be undertaken. The brand name should be such that it clearly portraits the message you want to give out. There must be a clear vision of what services or products your setup is going to offer.
This makes it easy for the customers to choose your brand and thus, keep it on the first in the priority list.
For instance, SkinKraft. This is a startup, which offers its’ customers personalized skin or hair products, by examining their skin or hair nature. Coming to the brand name, the word ‘kraft’ is relatable to ‘craft’, which means making new and innovative things. Thus, as the brand personalizes the products, as no other brand does.
Thus, there is a clear message about the brand, through its’ name as well as, there is a clear vision of what the brand has to offer.
Get proper knowledge from your competitors in the market:
This is a key point in order for you and your brand to grow further. At the starting, before all the setup, one who is aspiring to develop a startup, should undertake a thorough survey of all the companies in the market that may turn out to be a competitor.
The survey should include a thorough study of how the company works and what are the USPs of the company. This will help you develop a better framework for your startup and thus, you can come up with unique ideas that would work as an USP for your brand.
For example, if you want to come up with a sports shop, you must go around in the market and gain a knowledge about how to go about it. You should, in your survey, learn about the unique and profitable elements of the already existing sports shops in the market, who are gaining a lot of profit.
This will help you develop a better idea about what new points can be introduced to your shop, in order to stand out among all the competing sports shops operating in the market.
Bringing about your USPs to the forefront:
USP refers to the Unique Selling Point of a particular brand or company. This is very necessary to be on the forefront and on a platter to the individuals, in order to acquire a place in the market.
This is the point, that would make your brand stand out and will also help you attract more and more customers. The more the customers, the heavier your pockets will become. The USP of your brand should be given the most amount of priority and should be well conveyed to the customers.
For example, the USP of the cars produced by the company ‘Ford’, is those being immense comfortable. Apart from this, they also come in all ranges that can be afforded by the common people. They also come in a variety of models that gives out a wide range of options to select from.
Ford also has an International brand presence, as it is one of the oldest car company in the market. These USPs, make Ford stand out in the market which has a lot of competitors to be fought against.
Creating attractive and good content:
Producing good products is just not of any help. It is also very important for your brand to reach out to the customers with the message and the description of the products or the services that your company offers.
What better way to portray the message and description to your customers or your potential customers, than writing it down in details to reach out to a larger audience? A good content can attract a customer like no service or product without any description can fetch.
For example, Apple. It comes with a detailed content, every time it decides to launch a new product. They capture most of the attention through the contents that they leave out in the market.
These really good and captivating contents, allures the customers in at least giving it a thought about buying the products offered by the brand. Even though not many people would go ahead to buy the products due to different reasons, there might be room for the customers to refer the products to their known ones.
Be more audience-oriented:
Audience does not buy technical knowledge. They buy convenience and emotions. Emotions are the best way to attract customers to your brand or company. Hitting on the right emotions at the right time, becomes very important for selling your product or your service to a vast number of audience.
The right emotion on the right point, attract the customer and makes them tilt towards the products that are offered by you. Thus, your branding procedure should be more audience oriented, in order to attract them.
For example, The British Airways. This brand offers the best services around the World. But, would it sell its’ service more with a technical approach? Did the emotion- hitting advertisement help it to grow further?
For sure, it was a better way to approach the customers with the emotional yet very strong advertisement. Many people actually got lured away by the advertisement and went about telling everyone the knew, about the advertisement.
More the people came to know, more was the view on it and thus, resulting in a lot of individuals choose this airlines in place of several others in the market.
Make social media the mantra of life:
Since social media is the platform that is used by most of the individuals in today’s World, it is very important to make the most of it.
Twitter, Instagram, Facebook, Whatsapp, hangout, e- mails are all the social media platforms that can be targeted in order to upload or post your ideas in the form of a content or an advertisement or in any other form.
But, doing this is very important if you have an intention to reach out to a wide range of customers. As discussed before, these messages that are put up on the social media, should be audience oriented as well as should be emotionally hitting.
Being active on social platforms will give the customers a platform to easily reach out to you, where there would be a way in which they would get a better idea of the products and services that your company offers.
For example, if you have a startup of a business orienting female clothes, you can make a group on Whatsapp and add all the females in your list and keep sending in your new collection.
This would help you reach out to the audience in a better and fast manner. On Facebook, you may create a page and upload your stock on a regular basis and then can also be shared from your personal Facebook profile. On Instagram, in a similar way, you can make a page, in which you can regularly put your stock up for the audience to see.
You may also hangout or email a good content with the attachment of few samples of the clothes that you are offering.
Give priority to cultural differences that exist:
Priority should be given to the differences of culture existing in the society. This is important because, the focus is the basic element that will create an impact on the audience.
When targeted towards the cultural diversity existing in the society, the product or the service that you are offering are reached to a wider range of individuals. This helps in building up the confidence of the audience on your brand.
This also prevents them from shifting to other companies, leaving yours.
For example, schools. When a school is built and started, if there is the availability of admission for evry child irrespective of their caste, creed, religion and ethnicity, the audience will have created a good image of the school in their minds.
They would further go on to recommend the school to others and would increase the profit of your company. Thus, it is clear as to how important it is to give priority to the cultural diversities that exists in the society.
This is a prime determinant of a good branding procedure for one’s startup. Maintaining a transparency is basically having a transparent relationship with the audience. This would help gain the confidence of the customers.
Once you have gained the good image, in order to avoid falling off from the cliff, you should give importance to the customers’ feelings in order to keep holding the special place in the customers’ mind.
This is important so that the customer, rather than going here and there, straight comes up to you in order to get the product or the service that they want and know that you offer them. Thus, this is another key element that needs to be taken care of.
For example, family surgeon. Once you have more than two to three members from your family who have undergone a surgery under a particular doctor, you tend to make them your family surgeon. This is how, through the service that they provide, the doctors gain our trust and we look up to them as the best.
Thus, they have to continue giving good service, rather than giving out unnecessary topics for the patients to undergo not needed expenditures.
Get problems from the experts:
In order to come up with good and advisable branding procedures, it becomes very easy for you to build a plan, when contacted with an expert. No body except an expert can give you the best procedures of branding.
They are the ones who have worked in the industry of branding for years. Their experiences matter a lot and lead them to advise you with the best branding ideas. They are the ones who are there to help you grow your startup into a full- fledged and established running company.
The experts would help you take the right decisions at the right time, which might prove to be beneficial for your company.
Thus, while thinking of a startup and how to go about the procedure of branding, you should get help from an expert.
Thus, all the above ways of branding should be undertaken in order to create a strong base in the market as well as to gain the confidence of the customers.