When it comes to branding, certain things strike your brain when you think of introducing and marketing your brand in front of the world. Some of the most important aspects of branding are choosing a good brand name, choosing an attractive brand logo, and choosing a good tagline for your brand.
A tagline is something that defines your business, brand, products, and services just by a single and short line. Your brand’s tagline should depict what your brand and business are all about and what products and services you offer the people.
There are various ways by which you can choose a catchy brand tagline, that is:
- First, write a small and precise description of your business products in a few lines.
- Then cut it short to a few lines.
- Then, bring out a single line that sounds attractive and also makes sense with respect to your product and services.
TagLines You Can Choose For Your Brand:
Use A Perfect Copywriter:
There is various importance in hiring a professional copywriter for your brand’s tagline. Basically, a person who is dedicated to writing blog content and press releases put out by your brand is called a copywriter. Hiring a professional copywriter can save your brand time.
You can also rely upon these copywriters as they are professional and will give you some catchy and attractive ideas for your brand taglines. You can use some best copywriting technologies and can make a good approach to the customers out there.
Taglines play a vital role in earning your brand good recognition, and you can choose the best tag lines by using some impressive technologies.
For example, when copywriting is being talked about, nothing can do it better than Google. The copywriting technologies used by Google are just amazing, which is why it is a pioneering company worldwide.
Factual taglines are something that states some facts about your brands. These types of tag lines are the type of tag lines that attracts more and more customers.
Whether these tag lines work depends on whether the fact that you have stated through the brand slogan constitutes customer benefits.
Many facts of which companies are justifiably proud do not actually translate into the benefits. By merely hearing your brand’s tag lines, your customers are going to get an idea about your brand, and they will get to know what kinds of benefits they can reap from your products and services.
For instance, the manic miner is a brand that uses such tag lines and is one of the pioneers in the field today.
Egocentric tag lines are something that can allude to a customer benefit. They tend to offer, at some level, a promise of value. But during some other times, they are simply corporate chest-beating.
And because of the fact that the best copywriting focuses on the customers, not the business or the company, that is best avoided.
You must want your tagline to include words like “you” and ‘Yours,’ etc. These egocentric tag lines will surely attract your customers with a different approach. Also, these tag lines tend to sound even more promising and affirming.
For example, Avis is a pioneering brand and it has the tagline “we try harder.” This tagline sounds much more interesting and attractive to customers of Avis out there.
These tag lines tend to communicate to the customers and convey a benefit that you offer your customers. In order to write benefit tag lines, you need to isolate the one most important and prominent benefit that people get when they choose your products or services.
The selling point of your business does not need to be unique. But it definitely needs to be compelling.
In some cases, the tag lines, the benefits, are very loosely defined and only alluded to tangentially. But it still exists there. But these tag lines faintly evoke its broad service portfolio. Often the benefit tag lines are written in the imperative form or a direct command to the reader.
For example, Tesco has a benefit tagline called “every little help.” This actually wants to say every little savings help.
Abstract taglines are the taglines that magnify the mystique and aura of ‘touching’ a major or leading brand. If you are a sole trader or SME, then these may not be so effective for your business.
You probably would not be able to deliver an experience that lives up to the glitz or promote the appropriate message in mass-market ‘push’ channels like TV or outdoor advertising medium out there.
A plumber who often sticks to a phrase like ‘For the journey on his various promotional pens probably would not gain any new customers as a result. These tag lines are increasingly popular and express almost nothing about the business. Instead, these taglines abstract tangible customers’ benefits or brand values into an emotional state or abstruse metaphor.
The tagline of Nike is ‘Just do it,” which is a great example of an abstract tagline.
Question taglines are the ones that tread the fine line between intrigue and irritation. Questioning your audience is risky because you ask them to think when they probably cannot be bothered.
It does not actually help if, as with the famous business Microsoft, the question you are asking them is open, abstract, and not directly related to your product.
The Alpo or Capital One method is much better – ask a leading as well as a rhetorical question that, when the natural answer is provided to it, clearly implies or leads to a purchase.
These kinds of taglines often pose a question to the reader. The question may be rhetorical, or there might be an implication that the business asking the question can somehow help with the answer.
For example, capital one uses a question tagline called, “what’s in your wallet?”
Be Creative And Add A Punch!
Creativity is something that is always appreciated in all fields, no matter what. So, adding a pinch of creativity and a punch to the tag line definitely turn some heads towards your business and will surely help attract some potential customers.
Adding a punch can be referred to as an interesting twist to the tagline that sounds spicy to the ready-to-buy customers out there.
So, the tagline of your brand must make some real sense about your brand, business, and products as well as be attractive to the people. A plain and blunt line does not create hype in the market.
For example, you can consider the company Coffee House Press. They have an interesting tagline for their business that says, “good books are brewing”. This sounds absolutely stunning and has a twist as well.
Emotional tag lines sometimes work great for your company. You can directly target the emotions of the customers out there and would be definitely able to create a buzz amongst them.
These tag lines are often powerful as emotional slogans tend to encapsulate the mission and compel people to both support and participate in the journey. You can pull it off remarkably even when you face a challenge to find a tasteful tagline. Emotional tag lines tend to approach people and compel them to join hands with the business.
For example, the wounded warrior project has a tag line that says, “the greatest casualty is being forgotten.” This is a business that offers a variety of services to injured veterans, including health care, economic support, and many more.
Make Your Tagline Memorable:
A memorable tagline is a very effective tagline. A memorable tagline refers to a tagline that can be easily memorized by people out there. The main mission of making a tagline for your brand is to provide your brand a good recognition.
And in order to earn good brand recognition, you got to make your tag line memorable, so that whenever and wherever the people out there read or hear the tag line of your company, it gets engraved in their minds and brain. So, whenever they would recall the tagline, they will eventually recall your brand.
For example, Loreal has recently changed its tag lines from “because I am worth it” to “because you are worth it.” This tagline of Loreal sounds more attractive and is more memorable for the people out there.
Another important aspect of tag lines is the rhyming and rhythmic tag lines. These tag lines sound more poem-like. These tag lines sound attractive and interesting to the customers, and also these types of tag lines are easy to memorize.
These tag lines have a rhyme and a rhythm. Rhyming tag lines tend to reverberate more in the minds of people.
These tag lines are such that even children remember them and make their word of mouth. So, making a meaningful tagline, generating a relevant sense with regard to your business, and making it rhyme is a powerful method of making a strong tagline.
For example, Bounty has a tag line that says, “The Quicker Picker Upper.” That is an amazing tagline, generating a meaningful and relevant sense and also rhyming. These tag lines are easy to remember and are more likely to be recognized by people.
Creating a B2B tagline is a bit different and a little difficult kind of task. B2B or Business to business tag lines are meant to be focused on concrete benefits.
B2B is all about securing budgetary commitment for a carefully considered commercial project. B2B tag lines do have some emotional overtones, and they are much weaker, rarely feature in buying discussions, and never constitute an overriding reason to buy.
This B2B tagline could be swapped with those of direct rivals in the market, or even organizations in other industries, with precious little effect. But you can still stand out if your competitors have dissimilar taglines or no taglines at all.
The tagline of UPS is “synchronizing the world of commerce” which is a B2b tagline.
Call To Action:
Call-to-action tag lines are such tag lines that tend to give a direct command to the customers to do something that resonates well with your business, products, and services. Call-to-action tag lines can sometimes be very catchy and sound compelling to the customers.
These kinds of tag lines generate an invoking message, and the customers tend to get attracted to such tag lines. Apart from that, these tag lines sound more interactive to the people as it directly approaches them to do something. Anything that is more interactive tends to catch more attention.
For example, donors choose a crowdfunding platform that lets people donate to teachers in need, one class project at a time. This has a tagline that says, “Support a classroom. Build a future”.
Add A Mystery To The Tagline:
Mysterious statements are yet another lucrative way to build your tagline interesting. Especially for the small business out there and for the newly emerging business, these tag lines can work incredibly well.
Mysterious tag lines mean that you keep a mystery to the tag lines and not revealing everything.
Leaving a mystery can be utterly beneficial in creating hype amongst the people out there as they would be compelled to know what the truth is behind these catchy and mysterious taglines.
One example of a mysterious tagline is the one that is used by the Poltergeist, which says, “they’re here” here. It is not clear who they were referring to by “they.”
You can make your own tag lines by referring to the above points and can make your brand name and the tagline word of mouth.
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