Home » Strategic Branding » 16 Strategies to Make a Flagship Brand ( Examples)

16 Strategies to Make a Flagship Brand ( Examples)

Flagship is the common term that is described to something or a product that is the best or the most important product. Besides a product, it can also be an idea, a building and others which is owned by an organization.

Most of the brands of any organization have one or more flagship products. This is defined as that particular product which is the best amongst all.

It is also stated as a designation though which is temporary and it can change with the arrival of a new product. Any of the flagship product of a brand also has the highest price in comparison to all the other products of the same brand.

As flagship is considered to be a product among all the other products of the same brand, it can also be considered to be flagship when the product is compared with all the other competitors of the product available in the market.

Here Are Some Creative Branding Tips To Make A Flagship Brand

Design Of The Product

To be in the list of flagship it is very important to keep the product best in all aspects. In this case, making a great design of a product is very important. A good design of any product always attracts customers and it helps to keep the product at the top of the list.

In the time of making the design of a product, it is important to understand the market requirement. 

As an example, Dodge is an American car brand that makes flagship sports cars. The emphasis on their design is very attractive and thus it helps them to be in the list of the flagship.

about flagship brand

Specification Of The Product

Besides the design of the product, it is needed to have the best specification available in the market to be on the list of the flagship. At the time of making a product, the brand should put all the best qualities in the product which will enhance the performance of the product.

Thus the product will be able to compete with all the other same products of the market.

As an example, Dodge Viper is a flagship car product that is from the Dodge Company. This is the car which has all the top-notch specification. Due to all the best specification, this is recognized as the best product available in the company, thus it is the flagship product.

Features Of The Product

The feature is one of the most important terms in the case of a flagship product. To make a flagship product all the latest features must be included in the product which will make the product best among all the other products of the brand.

Besides this using the best features will make the product one of the best products available in the market. This all helps the product to have the best features and helps to make the product in the list of the flagship.

As an example, the American brand Dodge has the flagship product Viper which has all the top-notch features that are available in the market.

Technology In The Product

Technology is one of the other aspects which is very important for a product to be to the flagship. There is enough technology that is available in the world and can be imposed on the product to make the product the best among all the others.

Implementation of the best technologies helps the products to become the flagship product of a particular brand. 

As an example, Dodge Viper a car from American Company Dodge has made its product with the application of the different types of technologies and thus it helped the car to have one of the best technology that can be available in the market. Thus this is a flagship product of the brand.

company fail without flagship brand

Performance Of The Product

 When someone is talking about flagship product everyone expects the product to have the best performance among all the other products of the brand or the market. In this case, it is very important for the product to have high performance thus it will attract the customers and it will help the product to be in the list of the flagship.

In this case, an example can be given on the American car brand Jeep which makes SUV vehicles and they have their flagship product named Jeep Wrangler.

This is the car which has the best performance when compared with all the other products of the brand and even in the list of flagship among all the other relevant products.

Price Of The Product

The price of the product is one of the important aspects which defines a product to be on the list of the flagship. In most cases, you will find a flagship product to have the highest price compared to all the other products of the brand. 

As the flagship product is also recognized in accordance with the price of the product. Thus a flagship product has the highest price which suits along with the features that are offered.

The American brand Jeep has a flagship product named Wrangler which has the highest price compared to all the other products of the brand. This makes the product to be the flagship of the brand.

Development Process Of The Product 

The way a product is developed is very important for a flagship product. The flagship products are made with the best development process available for the brand. The team and the management behind the manufacture of the brand have the highest skill and they use the best equipment for the development.

All this causes the product to be the best and thus a flagship product of the company.

Jeep Wrangler which is the flagship product of the American company Jeep is manufactured with the most emphasis. The best employees and technologies are allotted regarding the manufacture of the product. Due to this, they succeed to make the flagship product of the brand.

Product Development Speed

As flagship products are the best product of the brand, it takes time to develop a flagship product. As numerous testing are done on the product to make the product best and different from all the other products of the company.

Due to all the huge processes of development of the flagship product, it takes more time to develop the product. A huge variety of technologies are also used to develop the products which also takes more time to make the product.

As an example, the American car brand Chevrolet has its flagship product named Camry which is packed with the most features that are available in any of the products of the brand. Due to this, it takes time for the product to develop.

flagship brand benefits

Development Strategy Of The Product

The strategy for developing a product is the action that is applied to make the design of the product for a long term aim. The development strategy includes the design of the product, management of the product and the development of the product.

All this helps to make the product to have better development and this should be emphasized more at the time of manufacturing a flagship product. A flagship product must be the best among all the other products of a brand. Thus this is a very important aspect.

As an example to make Camry the American product of the brand Chevrolet’s hug development strategy was used.

Analysis Of The Product Performance

It is not that if you can manage to keep a product in a flagship list in the first it will remain in the flagship list later. It is very important to analyze every aspect of the product on a daily basis.

All the upgrades that are needed should be initiated in the product and all the other required changes should also be implemented to maintain the product in the flagship list forever.

In this case the Jeep Wrangler an American product is always analyzed by the management and the other officials of the brand. This helps to maintain the consistency of the product in the flagship list.

Upgrade The Product Time

In case to keep the product in the flagship list it is important to make the required changes in the product on a daily basis. Up-gradation of the product is very important to maintain the quality of the product.

With the arrival of the new technologies, it is important to implement the new technologies and the changes should be made immediately in the product. This helps the product to be the flagship list.

You can consider an example in this case, such as the American product Jeep Wrangler upgrades very frequent their products and they come up with their version of the product. This is how the product is maintained in the flagship list.

make a flagship brand

Making Of A Different Brand Logo

As the flagship product of a brand is always different and special among all the other products of the brand it is very important for the Brand to make a different logo and a different section in case of the product.

A different brand logo will keep the product separated from all the other products of the brand and it will make the flagship product unique. In this way, it will be possible for the brand to keep its flagship product in the list.

As an example, the American flagship product Dodge Viper has a different logo which is all different from the other products of the brand. This helps the flagship product to be unique from all the other products of the brand.

Manufacturing Cost Of The Product

In case to make a flagship product the brand needs high quality of employees and high quality of technologies to manufacture the product. As high-quality products are used in the case to manufacture the products the price for manufacturing the product also get increased.

No, the brands compromise the price for making a flagship product, as the main intention of the brand is to make the best product. Thus you will find the costing to be high for making a flagship product.

As an example, the American car Dodge Viper is a flagship product that is built with high quality of technologies and best employees the manufacturing cost for the product also gets high.

Brand Identity

It is very important for a brand to publish its flagship product distinctively as they are not considered to be one from the other products of the brand. The public must identify the flagship product of a brand separately.

This helps the product to be in the list of flagship product. This also helps the product to have a unique and separate identification. Thus if you can maintain this aspect you will be able to keep your flagship product on the list.

As an example, the American car product named Jeep Wrangler has all a separate identity. There are many people who know the brand by the name of the flagship product

Outline The Flagship Qualities

As you are launching a flagship product it is important to outline all the features of the product separately in the public. It is an important way to signify a flagship product. All the features and the other aspects that make the product should be specified publically.

This helps the product to be in the list of the flagship. Besides this, the benefits of the product should also be highlighted to show the value of the product.

As an example, the American brand Dodge outlines all the features of their flagship product Viper. This helps the brand to show the uniqueness of its product and thus it results in the product to be in the flagship list.

flagship brand examples

Research And Compete With Similar Products Of Different Brand

This is the way which helps a brand to understand the differences in between their flagship product and the flagship products of other brands that are of similar type.

This process also helps to make the required changes of their flagship product and thus you can make a perfect flagship product that will be in the flagship list.

As an example, the Dodge Viper which is an American car product has a competitor Mustang GT. This helps Dodge to understand its flagship product quality and thus it helps to maintain its product in the list of the flagship.

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