8 Tips for Selecting the Appropriate Logo Colors

Color happens to be extremely powerful. It has got the capability of evoking feelings in us that we might not have been aware of such as passion, fear, love, and envy. Color is likewise subjective.

Although you might see something as blue, it might appear to somebody as teal. As a matter of fact, color has been discussed as well as analyzed since the ancient painters blended the initial earth pigments from readily obtainable minerals apart from bones, and charcoal. 

Tips for Selecting the Appropriate Logo Colors

Luckily, since then we have come a long way. Your subsequent logo design can be literarily painted by clicking a mouse in virtually everything from chartreuse to sage green. Color theory has likewise evolved.

The color theory

At present, color theory is being used by designers for developing unique color palettes for their customers on a regular basis. For example, selecting warm colors instead of cooler ones, or devising some shades and tints for usage across the web and print. These types of exercises assist the designers to create flawless pallets which have been designed for making logo designs, selling brands, and also enhancing the user experience.

Color comes with intention. Although it is imperative to use it sensibly, it is easy to say than to do it even for a logo designer. The secret here will be to keep everything simple.

While selecting colors for a logo, it might be quite confusing to pick paint samples at the local hardware outlet. Instead, it will be sensible to stay at your own residence and select from the crayon box. Below we have mentioned some useful tips that will help you to select the appropriate logo colors.

Begin with the familiar

It might be the fact that you already have a favorite shade of your own. It might be blue or even purple. It is really that simple. Chances are that you already have a color in your mind that you like prior to securing your business license or starting to scribble down logo ideas. In this same manner, Coca-Cola selected their reputed brilliant red color

Frank Robinson, who was responsible for drawing the Coca-Cola logo, simply preferred the contrast of red color on white. It was as simple as that. At present, the color is trademarked as well as safeguarded. In case your preferred color happens to be Coke Red, select one more crayon.

Perform research

Eventually, you will be having a particular color or colors representing your brand, and you will not like to change it afterward. Not without squandering equity anyway. For that reason, research is extremely important.

  • Begin with what is known to you. 
  • What are the values of your brand? 
  • What words would you like the customers to associate with your particular brand? 
  • In case you do have any editorial style guide that details your brand’s voice, the time is perfect to reference it. 
  • Pinterest, as well as Instagram, will be the other excellent places for making your research. What is trending at present? 

You will start noticing patterns in no time at all.

  • Also, do not forget to take a peek at your competition. 
  • What are the colors which are being already used by the brands within your industry? 
  • Are they gray and yellow? 
  • Or whether they’re blue and green? 

Take note and verify whether it will be possible for you to build off of what has already been performed. Obviously, you like to have a unique appearance for the business; however, the colors selected by you must likewise feel perfect for the segment which you are going after.

Tools for providing more inspiration

Instagram and Pinterest have been mentioned above as visual inspiration sources. While they definitely provide a creative spark, you must surely get your hands dirty. Tools must be used by every designer for shipping projects and impressing customers. 

The majority of these tools can be accessed by the public including those allowing you to verify several colors prior to choosing them for the logo of yours. 

Color Lovers

Being a social network for individuals excessively passionate for colors, this tool will allow you to create, compare, and share color palettes which the community has created. You will come across in excess of 4 million color combinations in the Palettes page. 

Adobe Color

Being a web based software, this particular tool happens to be highly interactive and fairly accessible. Color rules (monochrome and complementary) can be toggled and you can also play with the sliders for creating a palette of as many as 5 colors. 


Coolor features an easy interface together with an innovative iOS app. Slide colors are going to block around, lock them in position, and alter the shades. The function of the tool is quite decent and the site claims to be a super-fast generator of color schemes. 


This one is almost similar to the above-mentioned tools, although it can generate patterns randomly by simply clicking a mouse. This can provide instantaneous motivation. However, another exciting feature happens to be its ability to produce a color palette from just a photograph. You simply need to upload the picture and the rest of the things will be done by this tool. 

Make use of the 60-30-10 Theory

The 60-30-10 principle has often been used by the designers while working with color. Moreover, it is quite simple to follow as well (in case you are already planning to use colors).

Put simply, the rule recommends you to make use of:

  • 30% of the secondary shade, 
  • 60% of the primary shade, and
  • 10% of any accent shade.

These proportions will aid you in creating a unified design theme and provide the correct amount of visual appeal and contrast at the same time. While a simple brand palette appears focused and professional, it will leave a long-lasting impression if executed with proportion and balance. 

Take advantage of Common Associations

A lot of colors come with widely accepted significance and symbolism. When everything fails, the 60-30-10 principle can help to accelerate the process of selecting color. For instance, you will come across many companies in the technology department which make use of blue for a cool as well as crisp sensation.

Similarly, natural food businesses make use of browns as well as greens for signifying the earth. 

  • What services and products are provided by you? 
  • What service of product would you like to sell? 

The very nature of why a business was started by you in the first place might be all that you require for developing a suitable color palette for the brand of yours. 

Several techniques can be used by you for creating the ideal color palette representing your brand. Finding color need not be daunting whether it is searching for free color palette generators on the web or going with anything that appears to be familiar.

The main thing is to make experiments and have fun. Try to make the process very simple and painless. 

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