Founded in 1964 at Paris Kerastase is a part of the L’Oreal group and specifically designed to look after the all-important hair care segment. The market positioning strategy of the product is premium and upmarket with catering to a niche audience. The products are mainly distributed online.
Kerastase Brand Slogans
Give your hair a second chance
New resistance therapiste
Volume pushed to new heights vertiginous glamour
Instant texture style effortless elegance
Your hair on Monday
Me, My colour, my hair
40 days colour protection and shine
Elixir ultime
Discover densifique
Couture styling
More body more matter more substance
New densifique because more is better
Extend your limits
Sparkling like Crystal weightless as light
Discover the miracle of luxury haircare
Soothing and softness
When nature’s raw power becomes a refined experience
Boosted nutrition and healthy glow
Strength from roots to end
Black Friday exclusive 20% off
The nutritive range for all levels of hair dryness
Be blown away
Curls that stay alive all day and night
A legendary oil for divine hair
Unveil the beauty of fuller-looking hair
Treat yourself and support locks of love
Love that sexy captivating look?
Dare to shine
For hair that appears shinier, softer and bouncier
Experience hair transformation
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