It is hard to find someone who does not like ice cream. A scoop of it can turn a miserable day into a great one. Over the years, it has only become more popular. As a result, many ice cream brands have come up and have gained immense prominence in the market.
These brands have taken up aggressive marketing strategies to promote their products. Social media marketing is taken very seriously by these brands. So, these ice cream brands are very active on various social media websites.
Top Ice cream Brands to follow on Instagram:
Gemelli Gelato was founded in 2014 with the aim of bringing authentic gelato to the United States. The brand has since then upped its social media marketing strategy and is active on almost all platforms. It has a beautiful Instagram account which is extremely well designed and features lovely posts about its offerings. The profile has a hint of the signature teal colour of the brand to appear cohesive.
Millie’s Homemade Ice Cream is another popular ice cream brand that has a beautiful Instagram handle. It operates mainly from Pennsylvania and supports regional vendors. The Instagram profile of Millie’s Homemade Ice Cream has about 23 thousand followers and features well-shot images of its products as well as customers to give it a personal touch.
Penny’s Ice Cream is a small dairy manufacturing plant located in California. It produces organic and sustainable dairy products. They have an open kitchen to make the preparation process visible to their customers. Penny’s has a very active Instagram profile with photos that are simple but professional. Their posts are of a specific filter theme or colour scheme incorporating pinks, soft filters and pastels.
The Instagram profile of Weckerly’s is full of photos of singular items which are staged very simply like that of an ice cream cone, a waffle bowl sundae, a carton of ice cream or an ice cream sandwich. What makes these posts even more attractive is the fact that they are shot either straight against a white background or from overhead.
This ice cream brand is immensely popular on Instagram with a follower base of 91.3 thousand. Its profile features pictures of its customers simply holding its ice cream products. This has a strange aesthetic appeal and attracts many people to its Instagram profile. This real-life and relatable way of endorsing its products has found great popularity on the social platform.
To make its Instagram handle more appealing to its customers, Stevie’s Ice Cream collaborates with various professional photographers. As a result, the brand has a huge fan following on Instagram with 11.5 thousand followers on its official account. Each of the pictures comes with a witty caption to make it all the more attractive to its followers.
The Instagram profile of Smitten Ice Cream is full of pictures of people who love their ice cream products. Apart from this, the profile has plenty of pretty images of dogs enjoying their products. This creative and personal way has been very successful in gaining popularity on Instagram as the page has already gained more than 20 thousand followers.
The Instagram profile of McConnell’s Fine Ice Creams is a great mix of product endorsement and creative personal pictures of its customers. The customers of the brand have found this versatility to be very appealing and have flocked to the Instagram profile. The Instagram feed of the popular ice cream brand is also very colourful which welcomes new visitors warmly.
Top ice cream brands to follow on Facebook:
Ben & Jerry’s is an American producer of ice creams, frozen yoghurt and sherbet. The company was established in `978. Since then, the brand has taken up aggressive social media marketing strategies. It is very active on Facebook and its official page has 8.7 million likes. It is also a verified account.
Baskin Robbins is one of the most famous ice cream brands in the world. The American chain of ice cream stores was set up in 1945 in Massachusetts. Baskin-Robbins stays in touch with its customers through its official Facebook page. The brand has a formidable social media presence and is liked by 9.7 million people on Facebook.
Dippin Dots Ice Cream has 4.4 million likes on its official Facebook page. It posts regularly on Facebook and keeps its customers updated about the latest happenings related to the brand. The engaging content posted by the brand makes it even more appealing among their huge customer base.
Another popular chain of ice cream parlours from America is Cold Stone Creamery. The brand has its headquarters in Arizona and was established in 1988. Cold Stone Creamery has a very interesting Facebook page which features colourful pictures of its products along with user reviews and other relevant information about the brand.
Based in Brooklyn, Haagen Dazs is another popular ice cream brand from the United States. The company was founded in 1961 and has since then emerged as a market leader in the ice cream industry. The brand keeps its customers updated about all the latest happenings through its Facebook page which is extremely well designed and features including pictures of its employees along with information about its latest products.
Klondike ice cream is a popular variety which is basically a chocolate-coated ice-cream block. The brand was introduced in 1922 and has since then gained immense popularity. Klondike has a strong Facebook presence with four hundred thousand likes on its official Facebook page. The relevant content featured on their page makes sure that their followers are increasing every day.
Breyers Ice Cream was established in 1866. Initially established in Philadelphia, the brand has established a worldwide network of retail stores over the years. Its official Facebook page has 620 thousand likes and is a huge hit among its customers. The content posted by the brand on Facebook is simple yet engaging and is relevant to the services provided by Breyers.
Founded in 1928, Edy’s Ice Cream is one of the most popular ice cream brands in the United States. The brand is active on its Facebook page where it promptly replies to messages from customers and interacts with their fans. The official account is verified by Facebook and is liked by 326 thousand people.
Turkey Hill is a famous American brand which sells frozen desserts and other beverages especially iced tea and ice cream. The brand was established in 1931 and primarily operates in the United States. On the official Facebook page of Turkey Hill, there are 165 thousand likes and it is verified by Facebook. It posts engaging content for its followers to make sure that it remains relevant among its customers.
Carvel is another popular ice cream brand which is famous for its ice cream cakes and soft-serve cones featuring their unique ‘crunchies’. The brand was established in 1929 and has since then expanded worldwide. The brand advertises through its Facebook page which has 67 thousand likes on the popular social media network. Apart from posting photos of its products the brand also features recipes and pictures of its customers official Facebook page.
Top ice cream brands to follow on Twitter:
Ben and Jerry’s is one of the most popular ice cream brands on Twitter. The brand speaks of various social issues on its Twitter handle, comments on them and organises different philanthropic activities. The brand is very active on Twitter and has many retweets on diverse issues on its profile.
Baskin Robbins has more than 191 thousand followers on Twitter and is very active on the popular social media platform. Apart from posting its own content related to its products, the brand also retweets various other posts that are relevant to its customers. It also promptly replies to tweets where it is tagged.
Klondike operates a verified Twitter account with 138 thousand followers. It’s engaging and interesting tweets are frequently retweeted by its use follower base. The brand also posts puzzles and riddles to engage more and more followers on social media. The latest updates about its product as well as discounts and other offers are also posted on the Twitter handle of Klondike.
The Twitter account of Cold Stone Creamery is verified and has 64 thousand followers. All its pictures posted on Twitter are beautifully shot and features good looking Cold Stone products. The brand also retweets posts of happy customers and their pictures for the promotion of the brand.
Häagen Dazs has a verified Twitter profile which is followed by 41 thousand people. The brand has a well-designed profile with aesthetic photos that are very pleasing to the eyes. It makes sure that all the posts on its Twitter profile are welcoming to their customers. Strategic content design and regular posting have made this ice cream brand immensely popular on Twitter.
Top ice cream brands to follow on Pinterest:
Apart from the other social media websites, Baskin Robbins has a very popular Pinterest account as well. It posts a host of colourful and well-shot pictures there to attract its customers. The page is verified by Pinterest and has 65 thousand monthly viewers. Apart from ice creams, the Pinterest profile of Baskin Robbins also features its specialised cakes.
Ben & Jerry’s has a verified Pinterest profile with 1.5 million monthly viewers. It is no surprise that the brand has such a huge popularity on Pinterest as it posts amazing pictures of various types of ice cream on its account. The customers of the brand are also made aware of the latest product introductions and brand events through Pinterest.
Top ice cream brands to follow on LinkedIn:
Just like every other social media, Ben and Jerry’s is also very active on LinkedIn. The brand makes its corporate connections through this popular social networking site. Its employees are connected with the brand and with each other through LinkedIn. Relevant information about the brand is made easily available on their LinkedIn profile which has many followers and connections.