If one has to think of courier service, express delivery, or logistics management, one cannot overlook but has to contemplate over the name of Fed Ex. Based at Memphis Tennessee, Federal Express is almost an iconic multinational courier and delivery services organization founded in 1971. It is also one of the largest advertisement spenders globally.
Being a pioneer in the service industry, the company knows very well that its advertising slogans and tag lines have to hit the bull’s eye, i.e. it must immediately convince the clients and the customers of its service and capabilities.
FedEx Brand Slogans
When it absolutely, Positively has to be there overnight
It is not just a package, it is your business
Our most important package is yours
Absolutely, positively, anytime
The way the world works
Be absolutely sure
The World on time – it is FedEx
If it is important, send it Federal Express
What we deliver by delivering
Don’t worry, there is a FedEx for that
Relax, it is FedEx
We live to deliver