Fashion brands on Instagram have revolutionized our interaction with style and trends. This platform, known for its visual appeal, allows fashion lovers, influencers, and brands to showcase creativity and connect globally.
These brands use eye-catching visuals, engaging content, and innovative strategies to attract followers and stay competitive. Instagram offers both luxury and affordable fashion brands a space to express their identity and connect with consumers intimately.
Scrolling through Instagram, we’re not just viewing fashion – we’re part of an inclusive community that celebrates diversity and self-expression.
Instagram has become key in finding style inspiration, keeping up with favorite brands, discovering new trends, and shaping our fashion engagement.
top fashion brands to follow
Aerie
Aerie is a sub-brand of American Eagle Outfitters. It offers intimate apparel of the highest quality.
Aerie is extremely active on social media and operates mainly through its Instagram handle. Since the brand does not cater to a particular age demographic, its Instagram account features models of all ages.
The photos displayed on their social media platforms are unretouched and celebrate the message of body positivity. One might feel like he is transported to a tropical sea beach while going through his Instagram profile of Aerie.
Balenciaga
Like most designer brands, Balenciaga was founded by luxury fashion designers of the same name.
The brand operates from Spain and has stores and regional offices all over the world. Their Instagram account, Balenciaga, can be described as bizarre and quirky.
Unlike most fashion powerhouses, its social media channels of Balenciaga are filled with pictures of cats and mirror selfies.
The social media posts do not have any captions, let alone hashtags. The brand does not try to portray a minutely created facade of perfection on its social media handles.
Dolce & Gabbana
Dolce and Gabbana is a luxury fashion brand from Italy. It was founded by Italian fashion designers Domenico Dolce and Stefano Gabbana in 1985.
The company is very active on social media and has 3 Twitter handles, 2 Facebook pages, 2 Instagram accounts, a YouTube channel, and a LinkedIn account. Like most other fashion brands, Instagram is the driving force of their social media campaign.
J Crew
J Crew Group Inc. is a multi-channel, multi-brand specialty retailer in America. The brand was founded in 1947 in New York City, United States.
The brand has taken up aggressive social media campaigning using Instagram stories that link to various posts on the official website.
Regular updates about its latest products are available on its Instagram handle and on its Facebook page.
The brand also collaborates with different social media influencers for the promotion of its products.
Kate Spade
Another luxury fashion brand in New York is Kate Spade. Kate Spade welcomes potential customers through its social media handles. The brand is active on various platforms, including Twitter, Facebook, Instagram, Pinterest, and Tumblr.
The brand speaks through these platforms. One can find beautiful patterns, pictures of food, and other colorful New York moments on its Instagram handle.
Louis Vuitton
One of the pioneers of the luxury fashion industry, Louis Vuitton, is headquartered in Paris, France, and was founded in 1854. The brand has 2 Facebook pages, 2 Twitter accounts, 1 Instagram account, a YouTube channel, and a LinkedIn account.
Being one of the most popular luxury brands in the world, Louis Vuitton creates a spur whenever it posts something on social media.
The brand engages with fans by posting images and videos of its products along with its different events on Instagram.
Madewell
Founded in 2006, Madewell Inc. is a part of the J Crew Group. The brand sends out a consistent message through its social media platforms.
Madewell posts free-spirited, artsy, minimal images on their social media handle and focuses on jeans.
The images aim to communicate with customers instead of just selling their products. The brand’s Instagram posts do not have many hashtags, but the very few ones that the company uses are extremely consistent.
Missguided
Missguided is a British retailer of readymade clothes that mainly caters to teenagers and young adults. The brand is extremely popular on Instagram, apart from its app. The brand has over 2.5 million followers on its Instagram account.
They post interactive content regularly about their latest products. And also collaborates with many social media influencers and celebrities to promote its products.
Alexander McQueen
Alexander McQueen is a fashion brand producing luxury apparel since 1992, owned by celebrity British fashion designers of the same name.
The brand treats its social media platforms like an art gallery. Alexander McQueen keeps its customers updated about its latest seasonal products through regular posts on Instagram, Twitter, and Facebook.
The social media handles of the brand also feature short clips of performances, stage products, and celebrity photoshoots showcasing the artistic roots of the company on its official Facebook page.
This enhances the brand’s marketing and provides the customers with an artistic experience.
Armani
A world-famous luxury brand from Italy, Giorgio Armani, deals in a variety of luxury items, including clothes, accessories, and shoes.
It was founded by a renowned Italian fashion designer of the same name. It has plenty of sub-brands like Giorgio Armani, Emporio Armani, Armani Exchange, and Armani Junior, all of which have a prominent presence on various social media platforms.
The brand stays in touch with today’s generation with the help of its Facebook pages. Its rigorous campaigns on Facebook make the luxury brand relevant and attractive among youngsters.
Everlane
Founded in 2010, Everlane is an American retailer of readymade clothes. Since the brand primarily sells its products online, a social media campaign is significant for them.
The brand has a huge online presence and is active on almost all social media platforms, like Facebook and Twitter. Instagram, YouTube, and LinkedIn.
Eveline promotes its strategy of engaging communities instead of driving sales through its social media handles. Its Facebook page is a huge hit among the youth and has thousands of followers.
Gucci
Founded by Guccio Gucci, Gucci is a luxury fashion brand from Italy. The brand was founded in 1921 in Florence, Tuscany.
Gucci has a huge presence on different social media networks as one of the leaders of the luxury fashion industry. It has the largest audience size on Facebook among luxury fashion brands.
Nike
Legendary sports apparel manufacturer Nike was founded in January 1964. The company is based in Oregon, United States. Nike has separate Facebook pages for each of its different product categories.
Nike Football is one of the most popular pages on Facebook. Nike posts many hashtags and challenges like ‘Just do it that engages many people.
Prada
Founded by Mario Prada, Prada is a luxury fashion store from Italy that has gained worldwide renown for its travel accessories, leather goods, and shoes. Prada has two Instagram accounts and one account each on Facebook, Twitter, YouTube, and LinkedIn.
The brand has more than 5 million fans on Facebook. The popularity of Prada on social media is because of its engaging content and the friendly interaction of the brand with its customers.
Asos
Asos is a major retailer of online fashion apparel and cosmetics for women. The London-based company was founded in 2000 and catered to teenagers and young adults.
The company operates its pages on various social media like Facebook, Instagram, Twitter, and Pinterest.
The brand is a huge hit on Instagram, with about 7 million followers on its official handle. On Twitter, the brand has a designated account that takes care of customer concerns and product inquiries. Asos has one of the most active Twitter handles among luxury fashion brands.
Burberry
Another British luxury brand that has a former table presence in social media networks is Burberry Group PLC. Burberry started its campaign on different social media networks in 2009 when other luxury brands did not pay attention to it.
The brand developed a social media platform that highlights how its customers wear their iconic coats, called ‘The Art of Trench’, which was an immediate hit, and Twitter was flooded with hashtags about the same. Burberry still trends on Twitter on different occasions.
Anthropologie
Anthropologie is a renowned brand selling apparel, home-designing items, gifts, and accessories. Anthropologie has a strong presence on different social networking sites.
They operate through their Instagram, Facebook, Twitter, YouTube, Pinterest, and Tumblr pages.
The brand’s social media handles are known for being well-designed and having an elegant display. The brand has over 250,000 followers on Pinterest and 55 boards.
The brand’s popularity on Instagram is also massive, with a follower base of over 4 million.
Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am the founder of Burban Branding and Media, a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing. On A Mission to Help Small Businesses to Be a Brand.
