When you are a business owner or an entrepreneur, one of the most important things that a company owner needs to emphasize is a valuable brand. The brand value is the most important thing when it comes to business. This is the one thing that you need to make your business get recognition, both at a local and a global level. Building a brand, but, is not easy. In order to create an effective brand, various things are necessary that you need to take into account as a businessman.
Many business owners out there understand the value of building an effective brand and many of them do not. So, before going into the details of how to build a brand, let’s take a look at the various importance of a strong brand:
- Gets business recognition at a global range.
- Increases the value of your business.
- It helps in generating new and potential customers.
- Build trust within the market -place.
- Supports advertising
- Improves employee pride and satisfaction.
For all the above-mentioned points, one needs to build a strong and efficient brand in order to grow their business and achieve business goals.
To Begin with the Creating of a Brand Essence. The Several Steps you need to follow are:
You can Start by just Defining Your Brand:
You can review the products and services that your business offers and pin point your space in the market you occupy and research the rational and the emotive needs and concerns of your clients. The character of your brand should be capable of promoting your business and also should be able to connect with the customer base make you stand out in the market.
While you Build Your Brand, Think it as a Person:
Everyone is an individual whose character is built with various beliefs and values. All individuals have a purpose that define them as who they are and who they actually connect with. The personality of an individual determines the way they believe and how they behave differently in different situations. In order to build a brand it is important to think of it as a person.
Take an Account into What Exactly Drives a Business:
You need to consider what people believe in, what the purposes are and who the brand heroes are! All these factors can help you in establishing your emotive brand positioning. This also enables to inform the identity and character for various brand communications. Noting down the key aspects that drives your business will let you focus exclusively on these aspects and will also save time for you.
You can know the real aspect to take the sales higher and have an idea about what your customers want from you and in exact what you need to proceed.
Try to Build Long Term Relationships with the Customers:
It is better not to promise anything than to break it. Do not dress your offerings and raise the expectations of the customers only to make disappoint them at the end. Try to create trust and honest branding. Be clear and vivid in who you are and what your company is all about. Be true to your values and try to remain ethical.
Do not try to Imitate or Mimic any Other Brand Chain or the Look:
The most important thing that you should keep in your mind is that your brand look should be absolutely unique and original. Never try to copy other styles as it will lead you to get troubled with copyright claims. Always try to bring out your own distinctive ideas creativity. The main feature of a brand is that when someone hears about a brand, the name of the brand and the logo remains engraved in the person’s mind.
He recognizes the business the next he hears the same name or sees the same logo somewhere. This is the result of uniqueness. Your brand, in no way, should look like a subset of any other brand or should not get confused with a different business.
Bring out the Innovative Side of Yours and Stand for what you Believe in:
Big brands are impeded by huge layers of bureaucracy which prevents them from being flexible and reacting to ever-changing requirements of the customers. All these layers of the decision-makers may make it difficult for them to be daring and bold with the branding. You should make sure that these factors do not harm your confidence level and you should always try to take a stand for what you firmly believe in. You must remember that risk taking is a part of business, and being creative and innovative is necessary to build your brand name in the market.
Sometimes, risk taking is really worthy and there are a number of examples of many such companies who have taken prominent risks in order to come up with various innovative ideas.
For Example, Intel. It goes without saying that Intel is a giant brand of the digital world. But few seasons back, they have announced to completely reinvent themselves. Lately, they withdrew their main focus on getting in to the cloud and storage and have decided to bet it all on the internet of things.
Determine your Brands’ Targeted Audience:
Targeting your potential customers is a very important thing to keep in mind while building a brand. You can use various advanced tools for recognizing your customers and target them in order to build an effective brand. Identifying and targeting the potential audience for your products and services is a very good exercise which will facilitate the various areas of the brand building process, especially the various marketing efforts.
It goes without saying that, you will definitely want the right set of people to consume your content, click on your ads and opt into the email lists of yours. Thus, it is important to first target the right set audience to build your brand.
Research Some Leading Brands Within Your Niche Industry:
It is very important to build a unique brand of your own in order to gain popularity. But you can always take ideas from some of the already existing brands out there and adapt their marketing strategies in order to overcome competition and threats. You are always open to take advice from some big entrepreneurs who belongs to the same niche industry as yours and you should try to implement their advised planning and methodologies to establish your brand at a global level.
Create a Competitor Research Spreadsheet:
If you work intelligently and follow a wise step by step method to build your brand. You can definitely come up with the strongest brand of all time. The most lucrative idea of building a brand is by making a research spreadsheet about all the competitors in the market out there. This kind of a spreadsheet can help you in various ways, namely:
-It help you know your rivals better.
-This will let you remain aware of various threats in the market.
-This type of spreadsheet also helps a business owner to make a comparison with the other companies.
-You can also mark you current position in the market with the help of this.
Establish a Statement About the Mission of Your Brand:
Stating a clear and straight forward mission for your brand is very important in order to win the trust of the potential audience. Establishing a brand mission will let your customers know what your business exists for and what it has in offer. This will set the expectation in the minds of the customers. They will know the aspects of your business and you will be recognized for what you are. Everything of your brand, starting from the logo, tagline, message and the personality should depict that brand mission.
Suppose you are selling cosmetics. Your brand mission should depict exactly what kind of cosmetics you are selling. What is the range of the products you are selling should be clear. Whatever question you are asked you should answer stating the brand mission. The brand mission is something for which you wake up every day.
Let’s take an example : You can have a look at the brand mission of an well -established brand like Nike. The brand mission of Nike is “To bring inspiration and innovation to every athlete in the world”.
Create an Attractive Brand Logo and a Tagline:
Within a matter of few minutes, you have reached that part of this blog which is the most interesting and also an important one. The most important thing that your brand requires is a perfect and suitable logo. There are several things that you should keep in mind while creating a logo for your brand. You should be very careful while choosing a logo and a tagline for your brand as this logo will be appearing on everything that will relate to your business. This logo will ultimately become your calling card, identity and the exact visual recognition of what your promise.
So, you must be willing to invest the ample amount of time and money by creating an exceptional logo in order to reinforce the visual identity of your business. And your tagline should be the one that is short but is capable to let people know the niche of your business. In order to create a unique and attractive tagline you should follow the three simple steps:
- Dump out your whole business in few sentences.
- Then just start trimming it down.
- Trim it down into one short sentence to state what exactly your business is about in the shortest space possible.
For Example, Microsoft is one of the pioneering brands out there. The name Microsoft is itself a word of mouth and it has a very attractive tag -line, which says: “ Your potential, our passion”.
If you are done with the logo and tagline making the part, you are already halfway through the entire brand-building process.
Develop a Brand Voice:
Your brand voice is something which is related largely with
- The mission of your company,
- Your potential customers and audience and
- Your industry.
- The brand voice can be of various types. For example,
There could be a number of possibilities and adjectives behind your brand voice. But, at the end, you should try to create a brand voice that resonates well with your targeted customers and should make a good sense regarding your business.
As for example, KFC has a brand voice which says “it’s finger licking good”. The moment anyone hears this, he or she would get an idea of the fact that it is a food brand that serves delicious food. Attractive images around the brand name and the brand voice attract customers’ eyes and compel them to visit there.
Make your Brand Shine and Make it Stand Out:
Your customers definitely do not want yet another cookie–cutter company that provide the same old and monotonous things. Everyone wants you to be exceptional and offer something that makes you stand out of the crowd.
There are several ways by which you can make your brand stand out of the crowd. The prime thing which you require to start with is by maintaining the consistency in the brand personality across all the point of contact. You can do it by
Integrate your Brand to all the Aspects of your Business:
Your brand should be reflected in all the aspects of your business. Starting from what your clients can read, hear or see about business to what they experience at your company in practice, all should have a relevant sense resonating with your brand.
To explain it further, it can be added that suppose a customer walks through your office your store. The image your brand along with the logo and the tagline should be visible and to be displayed in the environment and also it should reflect in all the conversation you have with the clients. Anything, starting from your business cards to all the packaging of your products, everything should be stamped with the logo of your brand in order to give it an identity.
Market your Brand:
Last but not the least, you should market your brand in order to gain popularity and recognition. Creating a strong a website is the main tool to market your brand at a local and global level. A good, attractive and an effective website is always capable of earning more and more potential customers and build your name in the market.
For instance, the E-commerce giant, Amazon remains always on the top for a reason. The reason is their unique and effective marketing strategies. It consistently adjust its marketing strategies and it uses the data to reach out to the potential customers. This data has helped Amazon to personalize its strategies to a great extent and it makes the customers believe that the business knows them in and out.
It is always recommended that you should consider taking some expert’s help while you build your brand. Sometimes, it is better to hand over some crucial tasks in the hands of an expert like creating a powerful website, making a logo for your brand, marketing of your brand etc. It is always advised not to handle every task all by yourself as you could mess up really bad.
So, now that you have learnt how to build a brand, applying the branding across your business and evolve it as you spontaneously grow.