In this fast paced world, it is impossible to think of an established brand without proper advertisement. In today’s world, the fundamental base of a brand is strong and proper advertising.
Advertising is basically the lure that draws new customers to a particular business or product. The trick here is to find a form of advertising that actually fits your business, your budget and also your targeted clientele.
You will have plenty of options to choose from, as traditional media such as print and new media like social networks both have their advantages. Advertising is necessary for any successful business – but only if it is done effectively.
There are many things to consider when it comes to advertising, but also it is a fun process which gives your business a chance to show its creative side!This blog is going to provide some basic guidelines on how to effectively advertise your business:
Create Different Advertisement for Products
Purchased online advertisements:
Posting ads on websites that may receive heavy traffic is one of the simple and most effective ways to get the word out about your business, company, product or services.
Social networking sites such as Facebook have advertising programs that allow the advertisers to target very specific demographics. These ads basically show up only next to profiles that meet the specifications of your product’s target market.
For the internet in general you will have a number of options for ad placements. The best known service is Google’s AdWords, but millions of other companies can also help you position your ads on various suitable sites.
Social Media Marketing
In today’s world, when every one person on earth holds a mobile phone and other digital gadgets in their hands, social media platforms are the most attractive marketing tool for the new and emerging businesses out there, because promoting yourself there has little or no monetary cost.
The catch is that you’ll need to invest significant time in building a presence, and making your content engaging enough to be worth following. Frequent premiums for your followers, in the form of discounts, giveaways or “flash sales,” can help a lot.
If you have a tangible product, you can also generate solid word of mouth by providing evaluation units to influential bloggers with lots of followers.
For example, Amazon is the one known for premium social media marketing for its marketing.
Traditional Newspaper Ads
It might seem to be a bit old fashioned on the first place, but it can be very effective sometimes for several businesses out there.
A traditional form of advertisement, daily and weekly newspaper ads would allow you to target some specific geographic neighbourhoods. Attaching an incentive, such as a coupon, to the advertisement can help you judge the effectiveness of it.
Purchasing an ad in a section relevant to your business – for example, a home improvement business ad in the home and garden section – can also help you to reach target clients.
Jaguar land rover can be an awesome example in this case who never fails to grab people’s attention through various kinds of traditional advertisements.
Targeted Radio Advertising
It is yet another traditional for of advertising and might sound a bit boring or monotonous. But, a catchy jingle and quick tag line can actually enhance the effectiveness of radio ads.
Matching the station you choose with your target demographic is the key. If you want to reach adults aged 35 to 64, an adult contemporary station is can be a good bet.
You often hear some news audios in various music app while playing a song. These ads generally do not have that skip option and thus have more probability to be heard and noticed.
An alternative or urban station is good to reach youth aged 18 to 24. At the time of publication, Neilsen reports that radio reaches around 59 percent of the population daily with a 45 percent trust rating.
Local or National Television Advertising
This is an age old practice of advertisement and still acts as one of the best way of advertising and marketing.
Television ads on local stations might require time and effort to produce on he first place, but can be especially effective if you sell a product or service with a high price point. A national TV advertisement can actually cost as little as $63,000, though this price can vary widely based on market and programming.
You can certainly justify the difference in price if a TV ad can reach the customers out there who would not respond to radio.
Various companies like iPhones, Google ad Microsoft use the television for their advertisement.
Public Speaking Events
This is another kind of effective and useful mode of advertisement which can be used by a number of companies out there. If the product you sell relates to your own expertise then it goes without saying that public speaking can be a great advertisement.
Offer your services to organizations that could benefit from one of your workshops or lectures. Bring business cards and various other promotional materials to the event to encourage your audience to spread the word about your services.
Thereby, the potential and ready to buy audience will be made aware about your brand and they can get their hands on your product and services.
You can consider the famous clothing brand Zara which makes use of such mode of advertisement for their popularity.
Door Hangers and Flyers
For various new businesses out there, it can be a cheap and affordable way of advertising a brand. Canvassing the neighbourhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information.
Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment. This can be a very good as well as quite an affordable marketing event.
Also, it is capable to grab more and more customers by a single piece of paper.
For example, you might have seen that many companies like Domino’s Pizza and McDonald’s burger use this kind of advertisement in order to grab the attention of the customers out there.
Event Sponsorship and Appearances
This is a great way of advertisement and it is able o earn you a bulk of customers at one go. Advertising your product and service through event sponsorship can take many forms.
You might receive an acknowledgement in the event program or can have an on-site location where you can give out some sample product, or your company logo may appear on the event posters.
One of the option for the events that require a hand stamp for the entry is to provide the venue with a stamp that bears the logo of your company; the attendees will then have your logo close by for a day or two afterwards.
Facebook is an amazing example which can be cited here that do effective and premium event sponsorship and appearances.
Mobile phones and devices tend to dominate the internet and the digital economy to a great extent, as consumers tend to spend an average of 5 hours per day on mobile devices.
Whether it is about checking the prices online before an in-store purchase or it is about just browsing on mobile prior to completing a transaction on a home device – the consumers hold the buying process in their hands.
Mobile ads enable companies to target buyers in real-time, where and when it matters.
According to the Internet Advertising Bureau or IAB, mobile ads drove over 50% of internet ad revenues by the year 2018. In order to reach the right audience with the right message, you can use a variety of mobile advertising types like Banners, Native ads, Video, Interstitials, etc.
Nike is a great sports brand which is pioneering brand often ranks amongst one of the best companies using mobile advertising.
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Video is advertising can be regarded as a rising star, with over 70% of marketers planning to increase their use of videos. This is a form of rich media format and it is both highly informative and easy to consume.
Also, it is perfect for illustrating the benefits of your product in a genuine and memorable way.Video also allows for targeted delivery. The best videos ads arrive with precision and impact, helping to –Net impressions, Develop brand awareness, Feature new products, Secure conversions, Encourage organic shares, etc.
And unlike TV, video virality activates audiences. Organic engagement creates buzz and kind of havoc in the markets of today that translates into valuable social proof for your brand.
According to the E-Tailing, the cross-channel merchandising company based in Chicago, 57% of consumers say that videos provide them confidence to buy the products online.
Cocacola can be a suitable example that can be cited here.
Email might seem to be old, but it is certainly not obsolete. Nearly 60% of B2B marketers say that email is the most effective channel for generating revenue, according to PR Newswire.
This advertisement medium lets you segment, target, and trigger the ads about your business products and services. Also, the personalized email helps to distinguish your brand.
Expect a robust email campaign to various aspects like Increase site traffic, Elevate engagement, Drive upsells and cross-sells, Improve customer retention, etc. Carrying an average sales conversion rate of 3%, email can easily outperform your other channels.
Anheuser-Busch: Whassup is amazing example here that took pop culture by storm by these types of advertising.
Search Engine Marketing (SEM)
Search engine marketing or simply SEM lets a business or a comapny advertise on the world’s largest billboards – search engine results pages or SERPs.
Also called keyword advertising or pay-per-click (PPC), SEM basically allows you to bid on the advertising keywords through a kind of auction. Your banner is then placed above the most top-ranked search results for those keywords.
You pay only when a viewer clicks your ad. This is also available on Bing and SEM drives results by means of ad prominence and consumer search habits. Nearly all the searchers out there chose a business on the first search page.
SEM can be a cost-effective way to reach some eager eyes and drive immediate traffic within a few moments.
For example, Google Adwords reaches a staggering most of the global internet users.
Another most important and most widely used Retargeting ads are a powerful tool for securing conversions.
Effectively, they can be considered as the opposite of banner blindness. Once a site visitor accepts your website cookies, you can thereby track them via a retargeting pixel.
This actually lets you serve up personalized advertisements across numerous retargeting platforms such as Facebook, Google, or affiliate networks. When combined with triggered messaging, retargeting helps you find the right customer at the right moment.
A research by Wishpond found that the average click-through rate (CTR) for display ads is about 0.07%. However, the average CTR for retargeting ads is 0.7% – 10x the impact.
So, ou can use retargeting ads’ precise click-through rates to, Generate impressions, Stay top of mind with mid-funnel leads, Clinch conversions with ‘window shoppers’, Reduce cart abandonment.
Providing a blend of various influencer marketing and the on-demand radio, the podcast programs are an underused yet highly effective advertisement medium of all time.
Since the past few years, the number of Americans listening to various podcasts has nearly doubled. The market for digital audio was $1.1 billion in 2016 and is now expected to climb, reports IAB.
A recent consumer review have confirmed that the podcasts are trusted by almost 45% of all listeners, more so than either social media or online advertising.
Miller Lite is a great example that can be cited here.
By following the above tips and ideas, you can create some best advertisement for your upcoming products.