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Top 32 Cosmetic Brands to Follow on Social Media

Top cosmetics brands, nowadays, focus less on TV commercials and roadside hoardings. Social media marketing is emphasised by most beauty brands and no stone is left unturned by these companies to achieve popularity in the different social media networks.

Be it Facebook, Instagram, Twitter or Pinterest, cosmetic brands are always looking to attract more and more followers to make their products popular among the general public.

Top cosmetic Brands to follow on different social media websites:

 

Top cosmetic Brands to follow on Facebook

 

Bath and Body Works LLC

Bath and Body Works LLC has about 9.8 million followers on its official Facebook page. The American retailer of cosmetics is extremely active on Facebook and engages its customers efficiently to promote their products.

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Risque

The Facebook page of Risque cosmetics has about 7 million followers. The brand has built a name for itself by active social media campaigns and relevant posts about their products.

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Mary Kay Brasil

Mary Kay Brasil is another cosmetics company with a huge following on Facebook. The brand has taken up and aggressive strategy of the promotion of its products through social media and its Facebook page plays a major role in it.

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Facebook Link: https://www.facebook.com/marykaybrasil/

Instagram Link: https://www.instagram.com/marykaybrasil/?hl=en

Twitter Link: https://twitter.com/MaryKayBrasil

Pinterest Link: https://in.pinterest.com/marykaybrasil/

LinkedIn Link: https://www.linkedin.com/company/marykayglobal/

 

Aurora

Aurora has 5.5 million followers on its official Facebook page which makes it one of the most popular pages on Facebook among cosmetic brands. The brand puts up engaging content for their followers so that they stay relevant in the medium.

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Facebook Link: https://www.facebook.com/auroracosmeticscentre/

Instagram Link: https://www.instagram.com/auroraprivatelabel/?hl=en

Twitter Link: https://twitter.com/AurorasCosmetic

 

Pantene

Pantene is an American brand of Swiss-made cosmetics that specialises in hair care products. The official page of Pantene has almost 5 million followers on Facebook. Fans of the brand find a lot of interesting trivia and product information on the official Facebook page.

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Facebook Link: https://www.facebook.com/PanteneIndia/

Instagram Link: https://www.instagram.com/pantene/?hl=en

Twitter Link: https://twitter.com/Pantene

Pinterest Link: https://in.pinterest.com/PanteneUS/

LinkedIn Link: https://www.linkedin.com/company/pantene-pro-v-beautiful-lengths

 

Dolce Pelicula

Dolce Pelicula has about 4.8 million followers on Facebook. They are one of the most popular brands in the social media platform. The brand regularly interacts with its customers on Facebook related to its latest products and other information.

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Facebook Link: https://www.facebook.com/Dolce-Pelicula-e-Pedrarias-235692077191543/

Instagram Link: https://www.instagram.com/dolcepeliculaepedrarias/?hl=en

 

Nature Republic Myanmar

Nature Republic Myanmar is another cosmetic brand that is very popular on Facebook. The Asian brand makes sure to solve all the queries of its customers on Facebook and regularly posts relevant content on their official page.

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Facebook Link: https://www.facebook.com/NatureRepublicMyanmar/

Instagram Link: https://www.instagram.com/naturerepublicmyanmar/?hl=en

Twitter Link: https://twitter.com/naturerepublica

Pinterest Link: https://in.pinterest.com/nature_republic/

LinkedIn Link: https://www.linkedin.com/company/nature-republic-inc/

 

COVERGIRL

The Facebook page of COVERGIRL has about 4.6 million likes and is a huge hit among its customers. This massive following on Facebook can be attributed to the brand’s careful social media marketing that engages a lot of people on social media.

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Facebook Link: https://www.facebook.com/covergirl/

Instagram Link: https://www.instagram.com/covergirl/?hl=en

Twitter Link: https://twitter.com/COVERGIRL

Pinterest Link: https://in.pinterest.com/covergirlxo/

 

Dailus

Dailus has a fan following of over 4 million on Facebook. The innovative posts on the official page of the famous cosmetic brand make sure that their fans are always entertained and are always updated about the latest products.

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Facebook Link: https://www.facebook.com/Dailus/?ref=br_rs

Instagram Link: https://www.instagram.com/dailus/?hl=en

Twitter Link: https://twitter.com/DailusColor

Pinterest Link: https://in.pinterest.com/dailusoficial/

LinkedIn Link: https://www.linkedin.com/company/dailus-color/

 

Embelleze

Embelleze’s Facebook page has above 4 million likes. The popular cosmetics brand is very active on different social media platforms and takes its Facebook page very seriously. Apart from posting the latest updates about its products, they also interact with their customers through their official Facebook page.

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Facebook Link: https://www.facebook.com/Embelleze/

Instagram Link: https://www.instagram.com/embelleze/?hl=en

Twitter Link: https://twitter.com/Embelleze

Pinterest Link: https://in.pinterest.com/embelleze/

LinkedIn Link: https://www.linkedin.com/company/embelleze/

 

Top cosmetic brands to follow on Instagram

 

MAC Cosmetics

MAC cosmetics is perhaps the most popular among cosmetic brands. On its official Instagram handle, the brand has about 22.6 million followers who constantly stay updated with the latest happenings from MAC through their Instagram account.

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Kylie Cosmetics

Kylie Cosmetics is also immensely popular with a follower base of 21.8 million on Instagram. The brand puts up interesting content in the form of pictures and videos on their Instagram handle to make their social media marketing strategy more effective and engaging for the customers.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Instagram Link: https://www.instagram.com/kyliecosmetics/?hl=en

Facebook Link: https://www.facebook.com/KylieCosmetics/

Twitter Link: https://twitter.com/kyliecosmetics

Pinterest Link: https://in.pinterest.com/kyliecosmetics/

LinkedIn Link: https://www.linkedin.com/company/kyliecosmetics/

 

Anastasia Beverly Hills

Anastasia Beverly Hills is another popular cosmetics brand on Instagram which has more than 19.7 million followers on Instagram. The brand has been able to create a beautiful Instagram profile and has attracted millions of followers.

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Instagram Link: https://www.instagram.com/anastasiabeverlyhills/?hl=en

Facebook Link: https://www.facebook.com/ABHcosmetics/

Twitter Link: https://twitter.com/ABHcosmetics

Pinterest Link: https://in.pinterest.com/ABHcosmetics/

LinkedIn Link: https://www.linkedin.com/company/anastasia-beverly-hills

 

Calvin Klein Cosmetics

Luxury cosmetic brand Calvin Klein is a huge hit on Instagram with 18.7 million followers on Instagram. Apart from other products, Calvin Klein displays its cosmetic collection in an aesthetic and well-designed manager on their official Instagram handle.

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Instagram Link: https://www.instagram.com/calvinklein/?hl=en

Facebook Link: https://www.facebook.com/CalvinKlein/

Twitter Link: https://twitter.com/CalvinKlein

Pinterest Link: https://in.pinterest.com/calvinklein/

LinkedIn Link: https://www.linkedin.com/company/calvin-klein/

 

Sephora

Another popular brand which is very popular on Instagram is Sephora. The brand has 18.3 million followers on Instagram owing to the creative content that it puts up on its profile. Beautifully designed pictures and videos make sure that the customers of the brand are always entertained on Instagram.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Instagram Link: https://www.instagram.com/sephora/?hl=en

Facebook Link: https://www.facebook.com/sephoraindia/

Twitter Link: https://twitter.com/Sephora

Pinterest Link: https://in.pinterest.com/sephora/

LinkedIn Link: https://www.linkedin.com/company/sephora/

 

NYX Professional Makeup

NYX Professional Makeup has about 14 million followers on Instagram going to its use popularity among teenagers and young adults. The brand has an attractive Instagram profile which makes it even more popular among the young generation.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Instagram Link: https://www.instagram.com/nyxcosmetics/?hl=en

Facebook Link: https://www.facebook.com/nyxcosmetics/

Twitter Link: https://twitter.com/NyxCosmetics

Pinterest Link: https://in.pinterest.com/nyxcosmetics/

LinkedIn Link: https://www.linkedin.com/company/sephora/

 

Too Faced Cosmetics

Too Faced Cosmetics maintains a regularly updated Instagram profile and has about 13 million followers on Instagram. Other than promotional content for their products, the brand also puts up some pictures of different models and celebrities as an effective social media marketing strategy.

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Instagram Link: https://www.instagram.com/toofaced/?hl=en

Facebook Link: https://www.facebook.com/toofaced/

Twitter Link: https://twitter.com/TooFaced

Pinterest Link: https://in.pinterest.com/TooFaced/

LinkedIn Link: https://www.linkedin.com/company/too-faced-cosmetics/

 

Urban Decay

Urban Decay cosmetics has a very interactive Instagram profile. They put up makeup videos and tips to appear relevant to their huge follower base of 11 million. Their latest products are also displayed in a well-designed fashion on their Instagram profile.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Instagram Link: https://www.instagram.com/urbandecaycosmetics/?hl=en

Facebook Link: https://www.facebook.com/urbandecayglobal/?brand_redir=60999753199

Twitter Link: https://twitter.com/UrbanDecay

Pinterest Link: https://in.pinterest.com/urbandecay/

LinkedIn Link: https://www.linkedin.com/company/urban-decay-cosmetics/

 

Morphe

Morphe brushes is another cosmetic brand that has a huge follower base on Instagram. It is followed by about 9.8 million Instagram users. Apart from posting content on a regular basis the brand also comes live on their Instagram handle regularly.

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Instagram Link: https://www.instagram.com/morphebrushes/?hl=en

Facebook Link: https://www.facebook.com/MorpheBrushesCosmetics/

Twitter Link: https://twitter.com/MorpheBrushes

Pinterest Link: https://in.pinterest.com/morphebrushes/

LinkedIn Link: https://www.linkedin.com/company/morphe-brushes/

 

Top cosmetic brands to follow on Twitter

 

Tarte Cosmetics

Apart from keeping the customers updated about their latest products and events the Twitter handle of Tarte Cosmetics also features plenty of memes and funny videos to entertain their 768 thousand followers on Twitter.

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Maybelline New York

Maybelline New York is another very popular cosmetics brand that stays very active on Twitter. Maybelline New York has 720 thousand followers on Twitter and maintains a very interactive account to stay relevant to their customers.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Twitter Link: https://twitter.com/Maybelline

Instagram Link: https://www.instagram.com/maybelline/?hl=en

Facebook Link: https://www.facebook.com/maybellineindia/?brand_redir=20251700747

Pinterest Link: https://www.pinterest.ca/Maybelline/

LinkedIn Link: https://www.linkedin.com/company/maybelline-new-york/

 

Smashbox Cosmetics

Smashbox Cosmetics are always interacting with their fans and customers through their official Twitter handle. The brand voices its take on various social issues through its Twitter account. It has about 713 thousand followers on the popular social media platform.

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Twitter Link: https://twitter.com/Maybelline

Instagram Link: https://www.instagram.com/maybelline/?hl=en

Facebook Link: https://www.facebook.com/maybellineindia/?brand_redir=20251700747

Pinterest Link: https://www.pinterest.ca/Maybelline/

LinkedIn Link: https://www.linkedin.com/company/maybelline-new-york/

 

Make Up For Ever Cosmetics

Make Up For Ever Cosmetics keeps its customers updated about all their latest products and other happenings of the brand with the help of the official Twitter handle. The official Twitter account of makeup forever has about 687 thousand followers.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Twitter Link: https://twitter.com/MAKEUPFOREVERUS

Instagram Link: https://www.instagram.com/makeupforever/?hl=en

Facebook Link: https://www.facebook.com/makeupforeverfrance/?brand_redir=92625437126

Pinterest Link: https://www.pinterest.ca/makeupforeverww/

LinkedIn Link: https://www.linkedin.com/company/make-up-for-ever/

 

Bobbi Brown Cosmetics

The Twitter page of Bobbi Brown Cosmetics features everything about the designer brand including product promotions, latest updates and customer interactions. The page has 613 thousand followers.

Facebook | Instagram | Twitter | Pinterest | LinkedIn 

Twitter Link: https://twitter.com/BobbiBrown

Instagram Link: https://www.instagram.com/bobbibrown/?hl=en

Facebook Link: https://www.facebook.com/JustBobbiBrown/

Pinterest Link: https://www.pinterest.ca/bobbibrown/

LinkedIn Link: https://www.linkedin.com/company/bobbi-brown-cosmetics/

 

Top cosmetics brands to follow on Pinterest

Benefit Cosmetics

Benefit Cosmetics is another popular beauty brand that has a very active Pinterest account. The brand has a happy profile on Pinterest with colourful and funny posts for their viewers.

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Bergdorf Goodman

Bergdorf Goodman has a monthly viewership of 6.6 million on Pinterest. It is one of the most popular cosmetic brands on the platform and features posts from recent events of the brand and models donning their products.

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Pinterest Link: pinterest.ca/bergdorfs/

Twitter Link: https://twitter.com/Bergdorfs

Instagram Link: https://www.instagram.com/bergdorfs/?hl=en

Facebook Link: https://www.facebook.com/bergdorfgoodman/

LinkedIn Link: https://www.linkedin.com/company/bergdorf-goodman/

 

Top Cosmetic brands to follow on LinkedIn

 

CHANEL

Founded by legendary fashion designer Coco Chanel, Chanel is a huge cosmetic brand. The brand is active on LinkedIn where it keeps in touch with its employees from all over the globe. It also posts inspirational videos about its founder to connect better with its followers.

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The Estée Lauder Companies Inc.

Estée Lauder is another popular cosmetic brand that has left its mark on the industry. Apart from other social media websites, the brand has a well-maintained profile on LinkedIn. It responds to queries promptly and maintains a well-connected network of past and present employees.

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We can thus conclude that these cosmetic brands carry out most of their advertisements and product promotions on various social media networks and tries t engage as many viewers as possible. Almost all the major social networking platforms are covered by these cosmetic brands making them more appealing to their customers.

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