Have you ever thought about designing a logo? So, before getting into the specifics of choosing a logo design for your business, which amongst others will be used for your business website or corporate blog, mainly it’s Basic to mention that there is no right or wrong logo and its design. When it comes to Business logos, you’re either instantly recognizable even by a Small Kid or you accept the fact that your business logo is not Enough memorable and might fall into oblivion. So, Choosing the Best Logo for your Business is most important Things to great Start a Business.
A logo, however, is mainly one of the most important assets when it comes to your brand and it needs to not only communicate the vibe of your brand but be easily recognizable to your customers as well. The most important thing you always need to remember while designing a logo is that the logo or the symbol you create for your company should support your business name, brand, and purpose.
Always think about the big brands – McDonalds, Audi, Nike, Twitter; they all have logos that speak for their businesses and become synonymous to the brand name. But how important are logos for a business?
In this article, we’ll discuss and put forward the various Logo Design aspects that need to be considered when designing a Perfect logo and how to Choose the Best Logo for business to brand recognition drive.
- Tips to Choose the Best Logo for Your business
Tips to Choose the Best Logo for Your business
The importance of logo design
Logo design is always considered an integral part of business branding because it mainly helps create an identity or recognition for your business or product by increasing brand visibility. A logo can be designed using a symbol, a font, or a visual representation associated with your company name or purpose of your business activities.
It also empowers your business to communicate using both visual and auditory signs which make your brand, your corporate design and your business unforgettable.
A Great logo design is a very important since it represents not only how customers perceive your company, but also how they feel about Your Business. Your logo design should always send positive vibes about your company, your product and your business philosophy.
Your business logo and corporate design should also look great and maintain its proportions whether you use it in print media or on your website, social media feeds or whether you use it on a black or a colorful background.
How to choose the Right Logo Design
When making the decision for a logo design, you have to keep a few things in mind that will help give your business the brand identity it deserves. So, don’t underestimate the brand awareness a good logo design can bring to your business. Try showing the McDonalds logo to children and you can bet they will immediately reply with I’m lovin’ it.
It’s pretty clear that children associate the logo with McDonalds even if they don’t understand what a logo is. Amazing isn’t it?
So, if you want to have a creative logo for your business, try to get some logo inspiration first by looking at concepts from successful brands. You could always start a logo design contest where professional logo designers deliver their vision and concept for your brand or try a logo maker tool like from Designhill. There are a few significant things you need to consider when choosing a logo design.
Those factors include visual representation, uniqueness of concept, and the memorability factor.
-Red: it stands for excitement, passion and anger. It can be used to represent that the brand is loud, youthful and wants to stand out.
-Orange: it is much less used than red but is more energetic. It is a very vibrant and playful colour.
-Yellow: it represents the brand as an accessible and friendly choice. It shows cheerful, affordable and youthful energy.
-Green: it is extremely versatile and works for the brand in real. It is used to show the connection of the brand with nature.
-Blue: it is a very classic and common choice. It is very cool and calming and also is a symbol of trustworthiness and maturity.
-Purple: it is used to show the brand as luxurious. Purple Colour is a diverse, feminine and mysterious depending on its shade.
-Pink: it is known for its girly look and nothing can work better than pink. It gives a grown up and cool along with youthful and feminine look with its shades like pastel rose, millennial pink or neon magenta.
-Brown: it may sound like a strange colour but work perfectly for rugged and masculine vintage logos. It represents a handmade, unique and aged look of the brand.
-Black: it represents a sleek, modern and luxurious look. Black and white logo can be a good option to go with simplicity.
-White: white can be a good option for a simple, clean minimalistic and modern look of the logo. It works in combination with all other colours and adds a clean, youthful and economical touch to the logo because of its characteristic of being neutral.
-Gray: it is used to represent maturity, serious and classic look of the Identity. Darker shades can be used to look more mysterious while lighter shades can be used to show accessibility.
Mainly Unique Concept: It is always seen that a unique concept in logo design will help your brand stand out from its competitors and can be easily recognized and associated with your business.
Memorability Factor: Many studies over the years have shown that people tend to remember a product or business by the logo rather than the brand name. This can be an advantage when you are contemplating a new product or a sub-product, where you can create a new logo by just adding the new name to the existing, popular logo.
The Ancient Symbol connection to Modern Logo Design
It has been proven throughout the years that symbols have been used since pre-historic times as means of communication. This practice dates back to the ancient Egyptians and their usage of hieroglyphics. Even today, symbols are used in our daily life; from roadside signs to store displays.
These symbols help us convey a message in a short and concise way instead of using long and complicated sentences. And in modern times, it is the LOGO that has replaced the hieroglyphics for brand development. So, you can use this to your advantage when creating your business logo design concept and corporate identity.
Existing creative companies’ logos
There are many famous logos in this world. Markets and trends are always evolving but some features like typography, layouts, patterns, and colour have a huge impact on people’s minds. Let us take some companies who have raised their company with the help of logo design.
- Target – it created their unique logo in 1962. Originally it had three white and three red rings with the company name boldly displayed on it. But later on, changes were made to it according to the requirements. The red colour of the logo made it stand out due to its strong use and striking simplicity.
- Apple – its first logo was very simple when it came in 1976. It was Newton sitting beneath a tree with the apple hanging on the tree poised to drop. While it was creative, Apple quickly simplified their logo to a literal apple. The chrome and then flat colour logos show sleekness and sophistication while the curved apple denotes style.
- FedEx – the original logo of FedEx was born in 1973. It was a plain blue wordmark on a patterned blue background. But later on, it was introduced with the iconic white arrow visible between the second E and the X. It is a subliminal symbol of speed movement and precision which is a very important trait for delivery and logistics brand.
Interesting Statistics of the Business logo
As a logo of the company plays an important role in the growth of the company. The owner must take advice from others before choosing a logo for the company. It must look at the mistakes of the others, check ratings, and select a logo after reviewing the statistics.
Here are some important statistical data that must be considered while selecting a logo for the company.
- 78 % of customers believe in custom content as it is more trustworthy.
- The right colour can improve readership by 40% as it makes the logo more attractive.
- 91% of consumers like to buy from an authentic brand which is represented by a known logo.
- It only takes 10 seconds to form a first impression of a brand logo.
- It takes around 5 to 7 impressions for consumers to recognize the logo.
- A signature colour can increase the logo recognition by 80%.
- 33% of the top 100 brands use the colour blue in their logo.
- 90% of the snap judgements about purchases are made, based on the color of the products
- 85% consumers name color as the primary reason behind their purchases of a particular product
Business logo design can be a challenge
Nowadays the business owners need to be aware of the brand and its personality to stand out of the competitors. Those companies which have difficulty in describing their business, products or services may experience having difficulties in retaining the customers. Most successful brands in the world have used to logo to develop their voice among the customers and competitors.
A logo works as a guide to the customers about their product and services. Marketing the logo both online and offline can help the customers to become familiar with the brand and associate certain products or services with the company. But before settling a logo for the business, it is necessary to first learn the different types of logo styles that are available.
It is better to make research before designing a logo related to colours, styles, fonts, topography, and designs.
When it comes to choosing the best logo for the business, an online logo maker must be used to get some templates for generating ideas. There are many templates that can be customized by any business to make it their own logo.
Different variations and layouts in the logo help the business to make it more catchy, memorable and stylish. It helps them to attract a huge audience and target their customers. It helps the company to create its brand a masterpiece. The logo must be created after choosing the name of the business and deciding a template for the logo.
After customizing the logo by changing the colour shape, style or anything else it must be used as a representation of a particular brand.
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ It Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing Ideas. On A Mission to Help Small Businesses to Be a Brand.