Be it with milk, tea, or just some craving, biscuits are consumed without a thought. Well, guess what? Biscuits are of the most frequently used edible commodities in the US market and the global market as well.
Powerful Tips To Build a biscuit Branding Strategies
Biscuits are available at the grocery and roadside shops. Before grabbing another packet of biscuits, let’s deep dive into the branding techniques required to build a biscuit brand from scratch.
The taste of the biscuits
Deciding on the taste is the crucial aspect of a biscuit brand. Come up with a mouthwatering recipe through several recipe books and papers.
Always remember, the taste of your edible food, like biscuits, will determine the product’s sale and the market preference. If the taste turns out to be good and different from the others, then be assured that your product will flourish across the markets.
Write up a great brand story.
Yes, customers have been proven to fall for the brand story. Many such brands in the market have attained substantial success just because their brand stories are worth the customer’s attention and time.
Remember that a good and solid brand story can attract customers and ultimately boost the brand’s sales. Tell them how the brand kickstarted and why the brand was initially formed. A great brand story with a tincture of emotion is a sure-shot success recipe.
The niche markets
There is a huge demand for biscuits in the US market. You must target your customer group. Segment the customer group based on parameters like age and frequency of buying. Why is this required?
To produce and supply the products, you first need to know about the demographics and the demand across the regions. Also, segregating based on age will help model the product and cater to the targeted groups. Analyzing the niche markets also gives us information related to pricing, packaging, the needs of the customers, expectations, and the demand for the specific type of products.
Availability in retail markets
The availability factor is certainly the most important from the market point of view. You have produced the product and have invested in an advertisement very efficiently. Now the question arises from where the customers will buy the packets of biscuits. Here comes the availability factor of your brand.
It is time to make your product available across the retailers and wholesalers. You must look into the supply chain and ensure that the products reach the destinations that cater to your target markets.
Make your product available at the groceries, small retail outlets, roadside shops, countryside retail shops, and supermarkets. This is how the customers can buy your product in the first place without going for an alternative in case of unavailability.
Brand mission and goals
To define a brand, the brand’s mission and objectives should be transparent and clear. Draft a mission statement and mention what your brand offers and at what cost. Tell your customers why this brand exists and to whom the biscuits are being catered.
Both brand statement and mission statement will define your brand and speak everything about it. Remember, defining your USP plays a major role in this segment, and it will add an edge to the branding paradigm of your biscuit brand.
Stand out among the competitors with your unique statements, and this will attract the crowd towards you. There are hundreds of registered biscuit brands in the market. But this is your weapon to break in and stand out.
The competition and competitors
This segment is perhaps the toughest segment to penetrate. But once your brand is at it, then it will be a streamlined movement. As of today, there are numerous brands in the market producing biscuits.
It is safe to assume that they have figured a way in the market and profitably stood out in the crowd. But to do that for your brand, what are the things required?
Know your market
This is important because before launching your biscuits in the market, you need to know your market scenario first. Know about the competitors and other players in the market and look out for their strategies. Focus on the biscuit brands as it will help you navigate across their strategies more precisely.
Once you have studied the market and gained substantial knowledge about your competitors, you have to come up with a unique idea for market penetration and product visibility. The success of your brand will be dependent on this only.
Brand voice and logo
Brand voice is the way you communicate with your audience and the customer base. Many brands often overlook this aspect. Remember, this is one of the biggest mistakes brands make in their brand foundation process.
Here is how you can define your brand voice:
- Define the core values of your biscuit brand. You cannot compromise on things that you follow when it comes to manufacturing the best biscuit to be mentioned, along with why your brand is different from the others.
- You must understand touch points such as blogs, social media, packaging, and print media. These are places where your customer communicates with the brand, and through the kind of content you post here, the brand voice can be built.
- To choose the tone of your brand, personify your biscuit brand. Think how it would have communicated if it were a person. This will lead you to a suitable brand voice for use. Maintain if forever as brand voice and messages aren’t likely to keep changing.
Logo plays an important part in branding. Logo helps to identify a brand instantly, and it is a picturized definition of a brand. Logos can be designed in such a way that it can deliver a hidden message to the customers.
Most importantly, during logo creation, keep in mind the color scheme and the color aesthetics as these two are the decisive factors in attracting customers’ attention.
Online stores and offline stores are essential for active marketing and branding purpose. To get along with the contemporary branding strategies, setting up online stores is the first thing you should do to increase your biscuit brand’s sales and visibility.
Venturing into online marketing can lead to successful branding. Create a portal online and join hands with other eCommerce companies. Make your biscuit available to online customers and see your sales go up.
Here are some tips using which you can set up the online marketing strategy:
- Provide high-quality photos of your biscuit packaging.
- Show your customers what’s inside the packets.
- List the ingredients used in making your biscuit.
- Provide the testimonials you received from the clients.
- Decent pricing should be done.
- Availability to almost all locations.
Marketing is crucial during a product launch. For a biscuit brand, investing a lump sum in traditional marketing such as television ads, display advertising, and hoardings becomes a hectic task. Instead, you can follow a different strategy, such as viral marketing.
Viral brandings are cost-effective and easy to implement. The major advantage of viral branding is that you can promote your biscuit brand uniquely and reach many people without investing.
McVitie’s as an example
According to McVitie, biscuits are recognized as mood enhancers. United Biscuits invested 15 million dollars in advertising campaigns, and to increase sales by 30%, they have remodeled their branding paradigm.
The building blocks
The building blocks, or the backbone of the product, need the greatest amount of focus than any other segment. Your product will stand in the market based on these blocks, and the major budding blocks for biscuit brands are as follows:
Biscuit shape: The shape of the biscuits is a determining factor. As soon as the customer opens the packet, the shape of the biscuits plays a physiological trick in determining the quality of the biscuits.
The taste: Taste is the obvious and basic parameter that will define your biscuit brand. The better it tastes, the better will be your position in the market. Be it salted or crispy, the choice is yours to make.
Variety: Variety is important. Come up with several biscuit products which are made up of different ingredients. For example, you can come up with coconut biscuits, milk biscuits, butter biscuits, and chocolate biscuits. This helps your biscuit brand expand and cater to customers with various tastes.
Packing and packaging: In the biscuit industry, packing and packaging must be designed and done with utmost care. Think and come up with a design that is different from the other brands and unique. Include that attractive factor in the packets so that when your biscuit packets reach the stores, the customer’s attention goes to your brand first.
Give extra to sell extra: This is not a new strategy, but this works like magic. You have come across such biscuits in markets where it is written on the packets that they gave 30% extra or 50 % extra at the same price.
This means that the price was the same and the number of biscuits they were offering was more. This will strike the customer’s mind, and the willingness to buy that biscuit packet will rise dramatically.
It is time to start with your ideas and open up a biscuit brand. Potato Stay true to the brand and follow the steps mentioned above. To attain success, be unique in your approach and stand out among the other players in the ever-changing and competitive world.
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ It Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing Ideas. On A Mission to Help Small Businesses to Be a Brand.