150+ Famous Brand Slogans and Taglines of the World

Famous brand slogans are short and powerful phrases that stick in our minds. They represent the essence of the brands they belong to and leave a lasting impression.

From Nike’s “Just Do It” to Apple’s “Think Different,” these slogans become synonymous with the companies they represent.

Coca-Cola’s “Open Happiness” and McDonald’s “I’m Lovin’ It” are examples of slogans that resonate across cultures.

These catchy phrases boost brand recognition and evoke emotions, making them essential for successful marketing. In just a few words, they capture the heart of a brand and become iconic symbols of their identity.

Top 150 Famous Slogans

Nike

Nike

Slogan – Just Do It

This slogan inspires people to take action and pursue their dreams. It encourages a “can-do” attitude and is often associated with the brand’s focus on sports and athleticism.

Apple

Apple

Slogan – Think Different

This slogan celebrates innovation and creativity. It suggests that Apple is a company that pushes the boundaries and encourages people to think outside the box.

McDonald’s

Mcdonald's

Slogan – I’m Lovin’ It

This slogan is catchy and easy to remember. It emphasizes the positive emotions associated with eating at McDonald’s and appeals to people’s desire for convenience and indulgence.

Coca-Cola

Coca Cola

Slogan – Taste The Feeling

This slogan is all about the emotional experience of drinking Coca-Cola. It highlights the brand’s ability to create a sense of happiness and nostalgia.

Adidas

Adidas

Slogan – Impossible is Nothing

This slogan is meant to inspire confidence and determination. It suggests that anything is possible with the right mindset and determination.

Subway

Subway

Slogan – Eat Fresh

This slogan emphasizes the health benefits of Subway’s menu. It appeals to people who want to eat healthily but also wants the convenience of fast food.

Pepsi

Pepsi

Slogan – For The Love Of It

This slogan suggests that drinking Pepsi is a fun and enjoyable experience. It emphasizes the brand’s ability to create moments of joy and pleasure.

FedEx

Fedex

Slogan – The World On Time

This slogan highlights FedEx’s reliability and efficiency. It suggests that the company can deliver anything, anywhere, on time.

BMW

Bmw

Slogan – The Ultimate Driving Machine

This slogan emphasizes BMW’s focus on quality and performance. It appeals to people who want a luxury car that is also a joy to drive.

KFC

Kfc

Slogan – Finger Lickin’ Good

This slogan emphasizes the delicious taste of KFC’s fried chicken. It appeals to people who want indulgent, comfort food.

Volkswagen

Volkswagen

Slogan – Drivers Wanted

This slogan emphasizes the brand’s focus on the driver’s experience. It suggests that Volkswagen is a brand that is fun to drive and appeals to people who enjoy the thrill of the open road.

Mastercard

Mastercard

Slogan – There are some things money can’t buy. For everything else, there’s Mastercard.

This slogan suggests that Mastercard is a valuable tool that can help people achieve their goals and aspirations.

Verizon

Verizon

Slogan – Can You Hear Me Now?

This slogan emphasizes Verizon’s focus on providing reliable and high-quality cellular service. It suggests that Verizon is a brand that prioritizes clear communication and connection.

KitKat

Kit Kat

Slogan – Have a Break, Have a KitKat

This slogan suggests that taking a break with a KitKat bar is a fun and enjoyable experience. It appeals to people who want a sweet treat to help them unwind.

AT&T

At&t

Slogan – Reach Out and Touch Someone

This slogan emphasizes the importance of human connection. It suggests that AT&T is a brand that helps people stay connected with the people they love.

Audi

Audi

Slogan – Vorsprung durch Technik

This German slogan roughly translates to “Advancement through Technology.” It emphasizes Audi’s focus on innovation and engineering excellence.

Pringles

Pringles

Slogan – Once You Pop, You Can’t Stop” –

This slogan emphasizes the addictive nature of Pringles potato chips. It appeals to people who want a snack that is both fun and satisfying.

Allstate

Allstate

Slogan – You’re In Good Hands

This slogan emphasizes Allstate’s commitment to providing reliable and trustworthy insurance coverage. It suggests that customers can feel safe and secure with Allstate.

Nestle

Nestle

Slogan – Good Food, Good Life

This slogan emphasizes Nestle’s focus on providing high-quality food products that contribute to a healthy and happy lifestyle.

Chevrolet

Chevrolet

Slogan – The Heartbeat of America

This tagline was used by Chevrolet in the 1980s to position itself as a quintessentially American car brand. The phrase suggests that Chevy cars are an integral part of American life and culture.

Visa

Visa

Slogan – It’s Everywhere You Want To Be

Visa’s slogan suggests that its payment system is widely accepted and convenient, enabling consumers to make purchases wherever they go.

Wendy’s

Wendy's

Slogan – Where’s the Beef?

Wendy’s iconic slogan from the 1980s was used to distinguish the brand’s burgers from those of its competitors. The phrase has become synonymous with Wendy’s and is often used in pop culture references.

Toyota

Toyota

Slogan – Let’s Go Places

Toyota’s tagline emphasizes the brand’s focus on adventure and mobility. The phrase suggests that Toyota cars are reliable and versatile, enabling consumers to explore new places and experiences.

GE

Ge

Slogan – Imagination At Work

This tagline highlights GE’s innovative spirit and technological expertise. It suggests that GE’s products and services are the result of imaginative and forward-thinking approaches.

Red Bull

Red Bull

Slogan – Gives You Wings

Red Bull’s slogan suggests that its energy drinks provide consumers with a boost of energy and enable them to achieve their goals. The phrase has become synonymous with the brand’s extreme sports and adventure image.

State Farm

State Farm

Slogan – Like a good neighbor, State Farm is there

State Farm’s tagline emphasizes the brand’s commitment to being a supportive and reliable insurance company. The phrase suggests that State Farm is always there for its customers when they need it most.

Maybelline

Maybelline

Slogan – Maybe she’s born with it. Maybe it’s Maybelline

Maybelline’s slogan has been used for many years to suggest that its products can enhance natural beauty. The tagline has become iconic and is often used in pop culture references.

L’Oreal

L'oreal

Slogan – Because You’re Worth It

L’Oreal’s tagline emphasizes the brand’s focus on individual beauty and self-worth. The phrase suggests that L’Oreal’s products can help consumers feel confident and empowered.

American Express

American Express

Slogan – Don’t Leave Home Without It

American Express used this iconic tagline for many years to highlight the convenience and security of its payment services. The phrase has become synonymous with the brand and is often used in pop culture references.

Dollar Shave Club

Dollar Shave Club

Slogans- Shave Time. Shave Money.

Dollar Shave Club is a subscription-based grooming brand offering affordable razors and personal care products, revolutionizing men’s grooming routines.

De Beers

De Beers

Slogans- A Diamond Is Forever.

De Beers, established in 1888, is a renowned diamond company, shaping the industry and known for its influential diamond marketing campaigns.

Ronseal

Ronseal

Slogans- It Does Exactly What It Says on the Tin.


Ronseal is a British brand known for its wood care and home improvement products, famous for their tagline “Does exactly what it says on the tin.”

Tesco

Tesco

Slogans- Every Little Helps.

Tesco is a British multinational retail giant, operating chains of supermarkets and stores worldwide, offering groceries, household items, and more.

Bounty

Bounty

Slogans- The Quicker Picker Upper.

“Bounty” refers to a reward or payment offered for accomplishing a task or finding a person. Often used in hunts or incentives.

Lay‘s

Lays

Slogans- Betcha Can’t Eat Just One.

Lay’s, a renowned snack brand, offers a delectable range of crispy potato chips in various flavors, satisfying cravings worldwide.

Dunkin’

Dunkin

Slogans- America Runs on Dunkin’.


Dunkin’ is a popular American chain offering coffee, donuts, and breakfast items, known for its convenience and flavorful offerings.

Gatorade

Gatorade

Slogans- Is It In You?

Gatorade, a popular sports drink, hydrates and replenishes electrolytes, aiding athletes in optimal performance and recovery during intense workouts.

Compass

Compass

Slogans- Find Your Direction.


A compass is a navigational tool using Earth’s magnetic field. It helps find directions, vital for exploration, travel, and survival.

Taco Bell

Taco Bell

Slogans- Live Más.

Taco Bell, a fast-food chain renowned for its Tex-Mex fare, offers a variety of tacos, burritos, and nachos with unique flavors.

Walmart

Walmart

Slogans- Save Money. Live Better.

Walmart, a global retail giant, offers a wide range of products from groceries to electronics, catering to diverse consumer needs.

Gillette

Gillette

Slogans- The Best a Man Can Get.

Gillette is a renowned brand known for its quality razors and grooming products, catering to men’s shaving needs worldwide.

Avis

Avis

Slogans- We Try Harder.

“Avis’ is a renowned car rental company offering diverse vehicle options, exceptional service, and convenient locations worldwide for hassle-free travel.”

Rice Krispies

Rice Krispies

Slogans- Snap! Crackle! Pop!

Rice Krispies are a popular breakfast cereal made from rice that snap, crackle, and pop when milk is added.

Sprite

Sprite

Slogans- Obey Your Thirst.

Sprite is a refreshing lemon-lime-flavored carbonated soft drink. Its zesty taste and effervescence make it a popular thirst-quencher worldwide.

Ford

Ford

Slogans- Built Ford Tough.

Ford is an iconic American automaker, known for its pioneering role in the car industry, producing diverse and innovative vehicles.

Hallmark

Hallmark

Slogans- When You Care Enough to Send the Very Best.

Hallmark is a renowned brand known for heartfelt cards, gifts, and sentimental expressions. Its products symbolize emotions, celebrations, and connections.

Budweiser

Budweiser

Slogans- The King of Beers.

Budweiser, an iconic American beer since 1876, known for its crisp taste and distinctive red label, enjoys global popularity and recognition.

Maxwell House

Maxwell House

Slogans- Good to the Last Drop.

Maxwell House is a renowned coffee brand, known for its rich flavor and iconic blue tin packaging. A beloved coffee tradition for generations.

John Deere

John Deere

Slogans- Nothing Runs Like a Deere.

John Deere is a renowned American corporation, a global leader in manufacturing agricultural machinery, equipment, and technologies for farming efficiency.

Cover Girl

Covergirl

Slogans- Easy, Breezy, Beautiful.

“Cover Girl” is a popular cosmetics brand offering a range of makeup and beauty products, enhancing confidence and style.

Kay Jewelers

Slogans- Every Kiss Begins with Kay

“Kay Jewelers, a renowned jewelry brand, offers exquisite rings, necklaces, and more, celebrating cherished moments with elegance and style.”

Subway

Subway

Slogans- Eat Fresh.

“Subway” is a global fast-food chain known for its customizable sandwiches, salads, and wraps. Offers fresh ingredients and quick service.

State Farm

State Farm

Slogans- Like a Good Neighbor, State Farm Is There.

State Farm is a leading U.S. insurance company offering auto, home, and life coverage, known for its catchy jingle and reliable service.

American Express

American Express

Slogans- Don’t Leave Home Without It

American Express, a renowned financial services company, offers credit cards, travel services, and financial solutions. Trusted worldwide for its premium rewards and exceptional customer service.

Allstate Insurance

Allstate Insurance

Slogans- You’re in Good Hands.

Allstate Insurance is a prominent provider of insurance services, offering auto, home, and life coverage. Renowned for its reliability and customer-focused approach, Allstate ensures peace of mind.

Miller Lite

Miller Lite

Slogans- Great Taste, Less Filling.

Miller Lite is a crisp, refreshing American light beer, known for its balanced taste and low-calorie content. A popular choice for casual gatherings, offering a smooth and enjoyable experience.

M&M Candies

M-N-S

Slogans- Melts in Your Mouth, Not in Your Hands.

M&M Candies, iconic colorful chocolate treats, delight tastebuds worldwide. Their distinct candy shell, variety of flavors, and fun appeal make them a beloved classic for all ages.

Timex

Timex

Slogans- It Takes a Licking and Keeps on Ticking.

Timex, a renowned watchmaker since 1854, offers stylish and reliable timepieces for every occasion. Their innovative designs and durability make them a timeless choice for watch enthusiasts worldwide.

FedEx

Fedex

Slogans- When It Absolutely, Positively Has to Be There Overnight.

FedEx is a global courier delivery services company, renowned for its fast and reliable shipping solutions. It offers express transportation, e-commerce, and business services worldwide.

Kentucky Fried Chicken

Kfc

Slogans- Finger Lickin’ Good.

Kentucky Fried Chicken, popularly known as KFC, is a renowned fast-food chain celebrated for its crispy, flavorful fried chicken and signature secret blend of eleven herbs and spices.

7-Up

7 Up

Slogans- The Uncola.

7-Up is a popular clear lemon-lime flavored carbonated beverage. Its refreshing taste, bubbly effervescence, and versatility make it a timeless choice for quenching thirst and mixing cocktails.

Las Vegas

Slogans- What Happens Here, Stays Here.

Las Vegas, the vibrant desert oasis, beckons with its dazzling lights, world-renowned casinos, captivating shows, and non-stop entertainment, creating a unique and unforgettable experience for all who visit.

Virginia Slims Cigarettes

Virginia Slims

Slogans- You’ve Come a Long Way, Baby.

Virginia Slims Cigarettes are known for their slender design and were marketed towards women. Introduced in 1968, they reflected changing societal norms and were part of tobacco’s history.

Charmin

Charmin

Slogans- Enjoy the Go.

Charmin is a popular brand of toilet paper known for its softness and quality. It offers a comfortable and reliable solution for everyday hygiene needs, trusted by many.

Alka-Seltzer

Alka Seltzer

Slogans- Plop, Plop, Fizz, Fizz, Oh What a Relief It Is.

Alka-Seltzer, an effervescent antacid and pain reliever, provides quick relief from heartburn and headaches. Its fizzing action offers a soothing remedy for digestive discomfort and minor aches.

Pepsi

Pepsi

Slogans- The Choice of a New Generation.

Pepsi, a renowned carbonated soft drink, captivates taste buds with its refreshing blend of cola and fizz, delighting millions worldwide with its iconic taste and global presence.

Crest

Crest

Slogans- Look, Ma, No Cavities!

Crest, a brand of oral care products, offers innovative toothpaste, mouthwash, and brushes for healthy smiles. Trusted by millions, it prioritizes dental well-being with advanced formulas.

National Pork Board

National Pork Board

Slogans- Pork. The Other White Meat.

The National Pork Board is a U.S. organization focused on promoting and supporting the pork industry through research, education, and marketing efforts, ensuring high-quality pork products for consumers.

Coca-Cola

Coca Cola

Slogans- Open Happiness.

Coca-Cola, an iconic carbonated beverage, has delighted taste buds since 1886. Its secret recipe and refreshing fizz continue to spark global joy and memories, uniting generations with its timeless taste.

Disneyland

Disneyland

Slogans- The Happiest Place on Earth.

Disneyland, a magical realm where dreams come alive. Enchanting rides, beloved characters, and captivating shows create an unforgettable experience, igniting joy and wonder for all ages.

Kellogg’s Frosted Flakes

Kelloggs Frosted Flakes

Slogans- They’re Great!

Kellogg’s Frosted Flakes, a beloved cereal, features crispy corn flakes coated with a sweet frosting. A timeless breakfast choice, it brings joy with every spoonful.

Calvin Klein Jeans

Calvin Klein Jeans

Slogans- Between Love and Madness Lies Obsession.

Calvin Klein Jeans, an iconic fashion brand, epitomizes casual sophistication. Renowned for minimalist design, CK Jeans offers timeless denim styles, exuding modern elegance and comfort.

LifeCall

Life Call

Slogans- I’ve Fallen, and I Can’t Get Up!

LifeCall provides essential personal emergency response systems that ensure safety and prompt assistance for seniors and individuals in need, promoting independent and secure living.

GLAD

Glad

Slogans- Don’t Get Mad, Get GLAD.

GLAD, a positive emotion, signifies joy and contentment. It embraces gratitude, laughter, and appreciation, fostering connections and enriching lives. Embrace GLAD for a fulfilling existence.

Intel

Intel

Slogans- Intel Inside.

Intel, a technology powerhouse, pioneers semiconductor innovation. Its processors drive modern computing, from laptops to data centers, revolutionizing industries and shaping the digital world for decades.

United Airlines

United Airlines

Slogans- Fly the Friendly Skies.

United Airlines is a major American airline operating globally. Offering extensive routes, it serves millions with reliable service, comfort, and diverse amenities, making travel memorable and convenient.

Volkswagen

Volkswagen

Slogans- Drivers Wanted.

Volkswagen, a renowned German automaker established in 1937, has shaped the car industry with innovative designs, quality engineering, and a global presence, offering a diverse range of vehicles.

U.S. Navy

Us Navy

Slogans- Accelerate Your Life.3

The U.S. Navy, a formidable maritime force, safeguards national interests, projecting power globally. With advanced vessels and skilled personnel, it ensures security, defense, and humanitarian missions.

Noxzema

Noxzema

Slogans- Take It Off. Take It All Off.

Noxzema, a trusted skincare brand since 1914, offers effective cleansing and refreshing solutions. Its iconic blue jar contains a soothing formula for smooth, healthy-looking skin.

Oldsmobile

Oldsmobile

Slogans- Start Something.

Oldsmobile was a historic American automobile brand known for innovation. Founded in 1897, it produced iconic models until discontinuation in 2004, leaving a legacy of automotive history.

Adidas

Adidas

Slogans- Impossible is Nothing.

Adidas, a renowned sportswear brand, delivers innovation and style through its diverse range of athletic apparel and footwear, inspiring athletes and fashion enthusiasts worldwide.

Allianz

Allianz

Slogans- The Power on Your Side.

Allianz is a global financial services company, offering insurance, asset management, and financial solutions. With a strong presence, it provides protection and peace of mind to individuals and businesses worldwide.

AXA

Axa

Slogans- Reinventing Standards.

AXA is a multinational insurance company headquartered in France. It offers a wide range of insurance and financial services to individuals and businesses worldwide, prioritizing customer protection and financial stability.

Canon

Canon

Slogans- Delighting You Always.

Canon is a renowned Japanese multinational specializing in imaging and optical products. It’s famous for cameras, printers, and innovative technologies that empower creativity and capture moments worldwide.

Cisco

Cisco

Slogans- The Human Network

Cisco is a global technology leader, specializing in networking and IT solutions. Its products and services enable seamless communication and connectivity, driving innovation across industries worldwide.

eBay

Ebay

Slogans- Buy It. Sell It. Love It.

eBay is a popular online marketplace where individuals and businesses buy and sell a wide range of products, offering a platform for global trade and unique finds.

HP

Hp

Slogans- Invent

HP (Hewlett-Packard) is a renowned technology company known for its computers, printers, and other devices. It has a global presence and a legacy of innovation in the tech industry.

Hyundai

Hyundai

Slogans- New Thinking. New Possibilities.

Hyundai, a renowned South Korean automaker, crafts innovative and reliable vehicles. Its commitment to quality, design, and sustainability has made it a global automotive leader, satisfying diverse customer needs.

KFC

Kfc

Slogans- Finger-Lickin’ Good

KFC, short for Kentucky Fried Chicken, is a renowned fast-food chain offering delectable fried chicken and a variety of mouthwatering sides. It has a global presence and is loved for its unique blend of spices.

Kia

Kia

Slogans- Power to Surprise.

Kia is a renowned South Korean automaker, known for producing stylish, reliable, and affordable vehicles. Their diverse lineup includes sedans, SUVs, and electric cars, appealing to a broad range of customers worldwide.

Microsoft

Microsoft

Slogans- Where Do You Want to Go Today?

Microsoft is a global technology company founded in 1975. It’s known for Windows OS, Office Suite, Xbox, Azure cloud services, and contributions to computing. A tech industry giant that revolutionized personal computing.

Netflix

Netflix

Slogans- See What’s Next.

Netflix is a popular streaming service offering a vast library of movies, TV shows, and original content. It revolutionized entertainment consumption, providing convenience and a personalized viewing experience for subscribers worldwide.

Philips

Philips

Slogans- Innovation and You.

Philips is a renowned Dutch multinational company, known for its cutting-edge innovations in electronics, healthcare, and lighting solutions. It has a rich history spanning over a century, leading the way in technology and improving lives worldwide.

Starbucks

Starbucks

Slogans- Enjoy Every Moment.

Starbucks is a global coffeehouse chain known for its premium coffee, lattes, and frappuccinos. Its cozy ambiance, free Wi-Fi, and diverse menu attract coffee lovers worldwide.

Facebook

Facebook

Slogans- Connect with Friends and the World Around You.

Facebook is a social media platform founded in 2004. It connects billions of users worldwide, facilitating communication, content sharing, and networking. It revolutionized social interaction and faced various controversies.

GE

Ge

Slogans- Imagination at Work

GE, or General Electric, is a multinational conglomerate known for its diverse portfolio, including aviation, healthcare, renewable energy, and power systems. With a rich history, GE remains a global industrial leader.

Google

Google

Slogans- Don’t Be Evil.

Google is a multinational tech giant and the world’s most popular search engine. It offers various services like Gmail, Maps, YouTube, and Android, revolutionizing how we access information.

IBM

Ibm

Slogans- Think

IBM, or International Business Machines Corporation, is a renowned American tech company. Founded in 1911, it’s a global leader in IT, offering innovative solutions, software, and consulting services to businesses worldwide.

IMAX

Imax

Slogans- Think Big.

IMAX is a cutting-edge cinematic experience, renowned for its massive screens and unparalleled audio-visual quality. It immerses viewers into extraordinary worlds, delivering unforgettable, larger-than-life movie adventures.

Reebok

Reebok

Slogans- Be More Human.

Reebok, a renowned sportswear brand, has been empowering athletes and fitness enthusiasts for decades. Their innovative designs, quality products, and commitment to fitness inspire people worldwide.

Samsung

Samsung

Slogans- Do What You Can’t.

Samsung is a global tech giant, renowned for its innovative electronics and smartphones. It leads to TV displays, memory chips, and appliances. Their products combine cutting-edge technology and sleek design, captivating consumers worldwide.

Conclusion

Famous brand slogans play a pivotal role in shaping consumer perceptions, fostering brand loyalty, and establishing a strong market presence.

With their concise yet impactful messaging, these slogans have become iconic symbols, leaving a lasting impression on global audiences and solidifying brand recognition.

FAQs For Famous Brand Slogans

Why are brand slogans important?

Brand slogans serve as powerful communication tools, creating brand recognition and reinforcing the brand’s message in the minds of consumers.

What makes a good brand slogan?

A good brand slogan is succinct, easy to remember, and resonates with the target audience while capturing the essence of the brand’s unique selling proposition.

What is Audi’s famous slogan?

Audi’s famous slogan is “Vorsprung durch Technik” (Progress through Technology), showcasing their commitment to advanced engineering.

What makes a good brand slogan?

A good brand slogan is concise, memorable, and effectively conveys the essence of the brand’s values and offerings. It should be easy to understand, relevant to the target audience, and aligned with the brand’s overall messaging and positioning.

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