Businesses have been embracing symbols and logos to identify and promote their offerings for as long as they have been advertising their products and services.
Due to rising global competition and a shorter attention span among customers, the tech revolution of the last 50 years has only amplified the relevance of brands standing out.
Companies now look for every chance to separate themselves from their competitors’ brands and create a strong first impression.
Animation of logos is an outstanding example of how cutting-edge technology can enhance this effect.
When a strong logo and animation are merged, the result is a colorful, amusing, and aesthetically appealing piece of brand identity that always has a powerful and long-lasting impression on a viewer.
We’ll explore some fantastic uses for logo animation-
Reasons to use logo animation
When you break down a “static” logo into its component parts and animate them together, you pretty much give the idea of logo design new life and give your digital marketing toolkit more strength than ever before.
All brands that employ this approach can get an instant market edge in their sectors because it is still relatively underused.
Additionally, motion is attention-grabbing. People’s attention is drawn to moving objects. In a loud and dizzying digital realm, this kind of visual impact can be exactly what you need to capture and retain your clients’ attention.
Types of animated logos
Looping animated logos
When an animation cycles, it appears to be continuous. This design is ideal for situations when the logo is repeatedly displayed, like websites or digital adverts, even though it isn’t necessary when the logo only shows once.
The most crucial feature to think about when creating an animated loop is that the ending and starting are the same so that the transition is seamless.
Changing animated logos
Changing animation logos aren’t static for long. The logo shifts from one picture to another, such as another version of the logo or a funny take on the original.
This design is often used in logos that go from a graphical to a wordmark logo or even between two separate pictorial logos. Think about whether a static image, text, or motion will properly express your brand’s values to audiences.
Related: Google Brand History, Brand Value, And Brand Strategies
Partially animated logos
Our next type of animated logos idea requires the least amount of investment. They’re usually still classic logos, but with only individual parts dynamic or subtle overall animation. These are the easiest to create because, in fact, you’re just making a static logo with a few minor motions.
Partial animation usually works better in the background. It gives the logo in the foreground a sense of urgency and atmosphere, which is essential for recollection and grabbing the attention of new people.
Animated introductions for logos
Animated logos with moving “introductions” are by far the most common style. The main logo image remains static, but in specific situations, such as when used online, there is a brief animation introduction in which the logo parts come together.
Since digital design has progressed, any industry can now employ this style, which is typically used by film studios at the start of films or the finish of Television shows.
The benefit is that you have the best of both worlds, a prominent display of a static logo that is good for identification later but with a little more flair at the start to boost memorability and entertain the viewer a little.
Focusing on the ultimate result, the static logo in the forefront is essential for this design scheme. From there, you can easily add animations to put the logo’s parts in place.
This style has a lot of room for creativity and experimentation. You’re not giving extra explicit information about your brand’s products or services, but you are adding depth to your logo design.
It shows audiences that your brand is creative, innovative, and thorough with all that you do—just be sure to find the right visuals to match your brand identity and visuals.
One method is to slowly build up the logo using motion, adding to the original design and drawing your audience into the ride. This is a helpful technique if your logo is basic or you don’t want to put any more features.
Animated logos for spelling out wordmark
Finally, we have a subcategory of the previous group. Even though animated introductions follow the static logo in this last group, they all spell out the brand name in a similar fashion.
To put it another way, each letter is animated when the name first appears. The appeal is the same as in other animated introductions; it’s the best of both worlds. However, with wordmark logos, it seems logical to have each character come to life separately.
It makes sense to animate your brand’s wordmark logo using the design of your picked font family as a basis. Why not add motion to the design, making it appear as though the letters are being written out in cursive if you’re using script text?
If you’ve picked a sans-serif font, it can be suitable for your brand to embrace a tech aesthetic by giving the impression that each letter is being typed out on a keyboard.
The brand must have either a lettermark or a wordmark logo to spell out a wordmark logo with animation—otherwise, there are no letters. Splitting the logo into pieces and revealing each piece one at a time will add a sequence to your animation.
This can be done letter by letter or word by word. To achieve the ideal aesthetic for your brand, experiment with order and effects.
Fantastic ways to incorporate animation in logos
Fun animated logos can let you stand out in a crowded market. But in order to gain the maximum traction, where and how should you employ your logo animation? Here are a few ideas:
Branded video introduction
Video marketing is very popular. And it simply keeps expanding. A whopping 99% of marketers use video, and 96% believe they will increase and sustain their spending on video marketing in the years to come.
However, the competition has also grown as a result of the growth of video marketing. You can look more professional and convey a strong sense of ownership from the moment viewers hit play by starting your videos with an interactive logo.
Branded video outro
Animated logos are equally effective in intros and outros. Include your animated logo at the opening and ending of your branded videos to wrap up your content and remind audiences who you are.
After watching your video, you typically want viewers to move on to the next stage of your sales process, which could include installing your app, getting in touch with you for a demo, or anything else.
Your brand can stay top-of-mind in the thoughts of viewers by ending your videos with your logo, which should inspire them to take the vital next step.
Draw attention during trade shows
Trade exhibitions are a fantastic way to interact directly with potential clients and spread brand awareness. Attendees won’t be able to recall everyone, though, because these events move very quickly, and there is a lot going on.
People remember exhibitions better when they offer something a little bit unique, like a screen with their animated logo on it!
The majority of respondents (48%) thought that an attractive display is the best technique to draw visitors—even more successful than gifts (34%).
In particular, B2B organizations have started to use email as one of their primary means of communication. However, most email signatures contain the same (quite dull!) information, such as the sender’s name, job title, a static logo, and perhaps a snappy aside.
They’ve gotten so predictable that it’s simple to dismiss them. Any email signature would be livened up with an animated logo, which would encourage recipients to look it over again.
Similar to trade fairs, presentations give you the opportunity to promote your business to audiences in-person while capturing their full attention. This is the ideal place to display your dynamic logo, which could help increase the impact of your presentation.
Social networking is increasingly evolving into a visual platform. 49% of marketers rank visual marketing as “Very Important” to their marketing approach.
Videos, however, are the most effective form of visual content. Motion attracts attention, and as social media platforms are getting more crowded by the week, it’s necessary to stand out. A dynamic logo can help you do that.
Your animated logo should be used on your website if you plan to use it in a variety of other places.
You can surprise and excite website visitors with an animated logo on your homepage. The only thing to note is that your animation should only repeat once. For visitors, the constant movement could be both distracting and irritating.
Digital advertising banners
You’ve probably heard of ‘banner ad blindness,’ which refers to clients who ignore banner ads because they are swamped with them. Adding motion to your banner advertising is a good way to prevent this.
Digital advertising banners that feature animated logos will stand out more and get more clicks.
Check out the best-animated logos.
It’s time to become inspired! Here are ten fantastic animated logos…
Everywhere in the world, people can recognize the MasterCard logo right away. This animated logo captures users’ attention by converting their basic Venn diagram shape into the types of things people use MasterCard for – everything from meals to vacations to making memories.
It is not only visually pleasing, but it also represents a clever strategy for the promotion of their products.
Burger King is another well-known brand on a global scale. While not as dazzling as the MasterCard example, this animated logo surely attracts more attention than a static one would.
The way the elements animate into the screen one by one reminds us of how burgers are formed – by piling one thing on top of another.
FedEx tried out a few different logos before settling on the “hidden arrow” style in 1994. Since then, little has changed due to how well this concept worked.
The concealed arrow between the letters “E” and “X” is highlighted in this animated version of FedEx’s logo, which does something slightly different. Another excellent hint to their business offering—delivering items all around the world—is the way the lettering moves from various angles.
People can find stock photos and clips to use in their work on Flickr, a website that hosts videos and photos. This dynamic logo begins with the same elements as its static design – a blue dot adjacent to a pink dot – but then explodes into a vortex of pink and blue shapes.
Using the phrase “we fit all this stuff into our little blue and pink dots!” to highlight what they do is a unique way to do so while being true to their brand.
The bundle is a rewards software that consumers may use to collect points when they place orders at their favorite retailers. This animated app logo was produced by a Dribbble artist.
Although the animation is straightforward, it does a wonderful job of showcasing what the software does and using the brand colors.
A list of logos would not be complete without Google. Over the years, Google’s logo has changed numerous times in quite subtle ways.
Since the text and all of the colors are the same, this animated logo still has a “Google feel.” What differentiates this animation from the MasterCard example is that, like the MasterCard example, it shows what users can now do with Google – search by voice.
Online business owners can start selling products in many marketplaces as well as through their own web shops with the help of Sello. Their audience is huge, as you can guess.
This simple dynamic logo allows them to appeal to many types of store owners, from those trying to sell jewelry to those looking to sell sports equipment.
According to their advertising, Firecracker is “an advanced learning platform for the next generation of physicians.”
Despite the fact that medicine is constantly advancing, the study of medicine conjures up images of late nights spent hunched over huge, dusty books in a library. Firecracker, an internet platform that is upending this, needs a logo that packs a punch to match.
Lighthouse No. 6
Another Dribbble artist created the concept for this animated logo. Is it a lighthouse or a number 6? is almost like an optical illusion because of how well the graphic elements blend together. (Hint: both of them!)
The lighthouse’s smooth beam of light that moves in and out before stopping to form the number 6 is a fantastic representation of the brand name.
Yondr Studio is a design firm situated in Edmonds, Washington, which is notable for its Olympic Mountains. The logo is a clear representation of the local terrain, yet it also upholds the brand’s unique design.
This animation relies greatly on timing. Everything happens at precisely the right time; there are a lot of motions in a short amount of time, but none of the events overlap with one another, from the stars arriving on the screen one after the other to the arrows that fly in at the very end.
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